Optimizing website speed for better digital marketing results
A strong website is one of the most vital elements in the digital marketing. Whether you are running a small business or big company, you must need a good website to grow your business. It is important to optimize website speed to make every user interact with the website. Here comes the role of dedicated website development company India to play.
Optimizing website helps enhance digital marketing. Here’s how website speed optimization helps to improve digital marketing.
- Increase in speed increases SEO ranking: Website optimization impacts SEO rankings. In the hectic lifestyle people do not have much time to wait for loading. So, if your website speed is slower than other websites, users will leave the site and go for another website to get faster performance. And if the users do not click your website again, the search engines will understand that they do not like the site and for that the SEO rankings will be decreased quickly. The dedicated website development Company India will optimize the speed of the website and make sure the users return back to the site and click rates are increased. This will epitomize to the search engines that people love your site and it will be placed at higher search engine ranking.
- Increase in speed increases conversion rate: The loading speed of the website is important for digital marketing as it has significant impact on the conversion rate. Conversion rate is the number of users to the site versus how many of them take the required activities like clicking contact numbers, purchasing something, submitting a form and more. Bounce rate is the percentage of the users to specific website who has left website after checking only on page site. With slow website, the conversion rate is lower and there will be increase in bounce rate and will reduce the number of page views per visit. This will damage the business and you will find it tough to achieve business success. With website speed optimization, the site’s conversion rate is increased quickly and it will also decrease bounce rate. With higher website speed, the business will boost quickly and earn more conversions.
- Speed affects user’s experience: The website load speeding plays a key role in user experience. So it is important to optimize site’s speed frequently. If the site takes too much time to load or open, it will have negative impact on the users mind and affect user experience. The users will leave the site and move to competitor’s site. And if the website is loading faster as compared to the competitor, then it will create positive impact on user’s mind and increase user experience.
- Speed impacts social media adverts: A website with fast speed is beneficial for varied paid ads on various social media platforms. If the site is faster, it will help display more ads quickly on various social media platforms. A slow website cannot load paid ads quickly on newsfeed and faster website will give paid adverts more preference on newsfeed.
- Speed impacts paid search: Pay per click and the speed of the website are connected. The loading speed of the website has affected paid search performance for many years. The slow loading speed of the website will appear to search engines as poor website and will minimize performance of paid search. Website that loads slow will not easily make up to the top SERPs. Also, PPC adverts will never show up in slow loading website. With faster loading website, the quality of PPC adverts also increase.
- Increase site traffic: The speed optimization of the website boosts the site’s traffic. If the users visit the site notice the loading speed is good, they will be impressed and visit again and also recommend the site to their near and dear ones. This will help the website gain more traffic than before and one will earn more profit after getting huge traffic.
Wrap up
Collaborate with a dedicated website development company in India and optimize the website’s speed effectively to grow your business online.
