How do backlinks impact SEO, and how can we build high-quality links?
Are you worried about your website being positioned at the bottom pages of the SERPs? If so, look no further and collaborate with a professional SEO Company in Delhi to have a robust web presence.
Among various strategies and practices followed by the SEO experts, backlinks have significant impact on the search engine rankings.
What are backlinks?
Backlinks in SEO improve the rankings as they view quality and quantity of the links as authoritativeness and votes of confidence from other websites. So, more backlinks the website has, the higher it can rank for search terms.
They are the links from other websites that point to the site. They are one of the most significant factors for SEO as they signal to search engines that the site is relevant, authoritative and trustworthy.
Why backlinks matter for SEO?
Backlinks are like votes of confidence for the site. They inform the search engines that other sites find the content of the said business site valuable, authentic and interesting and so worth linking to. The more backlinks the site has, the more authority and credibility one will gain in their niche. This will improve visibility, traffic, and conversions.
Search engines also look at the relevance and quality of the backlinks. They ensure that the site is linked to by other sites that are related to the topic, target audience and industry. The search engine also wants to see the backlinks of the site are organic and natural and not paid or manipulated.
How to build high quality backlinks?
Building highquality backlinks requires a consistent and well-planned approach. For this one need to create and promote content that is useful, shareable and engaging for the target audience, as well as reach out to the other sites that are authoritative and relevant in one’s niche.
Some of the most relevant ways to build high-quality backlinks are guest posting, finding resource pages, broken link building, writing reviews, testimonials and skyscraper technique.
The best SEO Company in Delhi works on backlinks in various ways as under
- For guest posting the SEO experts make sure the articles are to unique, original, informative and relevant to the target audience of the website.
- When suggesting site is an addition of resource pages, the SEO specialists offer something that is unique and valuable that is not included in the page.
- When replacing broken links, they ensure the site has relevant and updated content in sync with broken link.
- When using skyscraper method, SEO specialists make sure the version is more recent, comprehensive and engaging than original.
- When writing reviews and testimonials the SEO experts make sure they are honest, genuine and relevant to product or service.
How to maintain high quality backlinks?
Building high-quality backlinks is half the road reached for robust web presence and SEO experts also maintain and monitor their performance. They make sure the backlinks are still active, relevant and beneficial for the site.
They audit backlink profile with the cutting-edge SEO tools and ensure the content is fresh, relevant and valuable for the audience by regularly updating it with new information, insights or data.
The SEO Company also monitors the backlink strategies of the competitors to find new avenues and gaps for own backlink building.
Wrap up Backlinks to the website showcase the search engines that others vouch for your content. If many sites link same webpage or website, search engines can infer the content is worth linking to and worth surfing on SERPs. Thus earning backlinks can have positive effect on site’s ranking position on SERPs.
