How to use technical SEO tools to improve your website ranking in search results
Are you worried about the ranking of your website on the SERPs? If so, it is important to collaborate with the best SEO team to enhance your website’s ranking in the search results.
In the cut-throat competitive digital era, it is important for businesses to stand out to succeed, thrive and grow. All the web visitors visit the sites that rank high on the search engines. It is therefore important to achieve the higher SERPs to rule the roost.
The dedicated SEO experts use the technical SEO tools to improve the website ranking in the search results.
- Identifying technical issues with site: To rank on the search engines the website must load quickly. There can be many reasons for the slow page speed and that include large media files, cumbersome code, or configuration of the domain name system settings. The site speed audit tool help the user understand how fast the website loads, how it compares to SEO benchmark and what might be the cause of slow down. The most effective tools provide the suggestions for how to improve the site speed.
- Optimizing site structure and interlinking: Most SEO tools listed focus on auditing the site and reporting on findings. Some technical SEO tools go further and allow you to implement SEO fixes. With automated optimization tools SEO experts update Meta descriptions and resize the images. The SEO experts review the automated SEO tools and ascertain the scope of what they can change and their compatibility with the site’s code.
- Validating Schema Markup influences how search engines display content on SERPs. The SEO experts provide the structured data and boost the likelihood of the website being featured in rich snippets, knowledge panels and other SERPs features.
- Analyze mobile optimization: The SEO experts analyze mobile optimization of your site. The websites that are optimized for mobile devices tend to load faster, minimizing bounce rates and increasing user engagement. Mobile-friendly sites also have higher chances of ranking well on the SERPs. Tools that optimize sites for mobile phones are Google’s Mobile friendly test, Google Analytics, responsive design checker and others.
- Tracking and monitoring technical SEO performance: The professional SEO experts use cutting-edge SEO ranking tools to provide the users with insights and information they need to improve the web presence of the site and allure more organic traffic. The most popular SEO tools used are Semrush, Ahrefs, SEOquake, Majestic and more. These tools help in the keyword research. SEO experts select keywords they want to target on the website for optimization, enhancing site’s rankings for those terms. They also identify terms and phrases of potential audience use for searches. The tools provide insights into search volume, keyword difficulty and competition.
High ranking in the SERPs is important to allure mammoth organic target audience. With the automated SEO tools, the SEO expert ensure the site get placed at the top rankings of search engine pages and has good web presence.
