Remember keeping on top of digital marketing trends will be very important to the success of your business in 2019. Here are the top 5 Digital Marketing Trends that you Must Follow in this year are listed below:
1. Use Video
If you have not yet integrated video into your marketing strategy, then it is the right time. According to a 2018 study, “About 60% of consumers report that they react to the videos they watch online while 60% visit the publisher’s social media after viewing the video. Leading social media channels such as Facebook, Twitter and Instagram hold video content and it reaps much more engagement.
2. Live Video Investments
Live videos are newer to the scene, but they are becoming a very popular form of content among buyers and is expected to account for 14% of video traffic by the year 2021. The key reason that live videos are so tempting is that it’s interactive, as well as the audience can really be invited to contribute by calling in/asking questions plus being part of the conversation, which is amazing for relationship building.
3. Artificial Intelligence (AI)
AI exists to analyze individual behaviors simply by tracking assured patterns that are concluded from interaction without communication. Artificial Intelligence can then translate this data to help you understand their target consumers on a level that is quicker and more comprehensive.
4. Original Content
Content is the backbone of digital marketing, and there are a few staple content types that will always be around, including Polls, Quizzes, Contests, online voting, Assessments, and Animated infographics.
5. Social Media
Small businesses continue to leverage the power of social media channels in their marketing efforts. Facebook, the leading social media platform for small businesses used by about 49% of business owners and will continue including it into their social media tactic.
