What Is Black Hat SEO?
Search engine optimization (SEO) is the process of designing and developing a business website to rank higher in search engines. There are mainly two main kinds of SEO- 1) White hat and 2) Black hat SEO. White hat websites use genuine techniques to rank for keywords. On the other hand, black hat content is geared towards search engines instead of human humans. So, misleading the reader as well as the algorithms.
There are plenty of black hat SEO techniques you should look for, but we have mentioned the most common ones just below:
1. Paid links
Remember buying links for SEO has some benefits for the buyer. For example- It is very easy. Once a transaction is completed, there is no need to bother with the content quality. Also, the anchor text, which is a strong Google ranking factor, is selected according to the customer’s preferences. So, these two reasons are enough to manipulate search engine rankings. This is the reason this SEO technique is classified as a black hat.
2. Duplicate Content
Duplicate content refers to “copy and paste” content creation practice. When the same results are found in the Google listing, then it is a sign of manipulation of search engine rankings. Thus it is vital to implement a canonical tag because using the canonical tag will prevent issues caused by “duplicate” content appearing on multiple URLs.
3. Hidden Links
They are less common these days but still run into this type of black hat SEO from time to time. They are links that the user does not see but search engine spiders still take them into account when defining a website’s ranking. Google’s Webmaster guidelines precisely outlaw- Placing text behind an image, Text with the font size of zero, Off-screen links, Linking a small part of a text and Using a white background with white text.
Do you know any other popular black hat SEO techniques? Which technique irritates you the most? You can share your thoughts and ideas in the comments box below.
