On-page optimization is essentially what one needs to do in order to optimize your website with the use of keyword densities, site maps, internal links structures and many other aspects. Of course there is that lingering debate as to which one is more important on-page or off-page optimization but many SEO experts end up concluding that balance of both results in required results.
On-page optimization or on-page SEO is something that can be done on the pages of your website to maximize the performance of your website in the search engines for the set of targeted keywords that are related to the on-page content.
Off-page SEO or off-page optimization is what can be done off pages of the websites for the maximization of its performance in search engines for the target keywords related to the on-page content and off-page direct links keywords.
So, if you intend to obtain the link popularity and visibility, professional SEO experts put both in your SEO strategy. On-page optimization is always in the front line and is given essential attention and focus for the off-page optimization consequently become successful in terms of SEO strategy.
When it comes to the importance of on-page SEO mechanisms, it should be noted that the major search engine giant Google truly rewards the websites that are in the position of conveying the content of their sites in a simple and crisp manner. Experienced SEO personnel take care of one important thing- it is a must creating a great user experience via these elements.
2016 study conducted by the Imperial Journal of Interdisciplinary Research (IJIR) revealed that on-page SEO deals with anything you have direct control of, in the code or content of your website that includes text, images, links, images etc. This mechanism is basically anything that you implement or upload to your website. It in fact lays the foundation of all your SEO efforts as this is where you have the most of the control and any updates implemented on your website can either work for you or against you on the search results.
It is therefore important to get the correct on-page before jumping into the off-page SEO. Over 200 factors are used by the Google to determine the relevancy of the page and page importance for deciding what pages will be displayed in its top search results. Many of the factors are in fact in the direct control of the search engine personnel. Keyword research, title tag, robots.txt, optimized URLs, content, HTML headings, images, placement of keywords; sitemap and description Meta tags are some of the factors that are the focus of the on-page SEO strategies.
Part of a good strategy is to create authentic and accurate “Meta tags”, especially in the page title because this is the part that is most important. Good SEO experts keep in the mind and follow all the search engine guidelines and make sure that the title description is under 70 words, description tag has unique and informative content and a concise description is given below 140 characters.
No single On-page element will determine the success or failure of the SEO mechanism. SEO personnel take into account the use of key variables in a search friendly manner for optimizing your website for top SERPs rankings. Remember as per study conducted by Backlinko, the #1 result in the Google gets approximately 32% of all the clicks.
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