Google is amplifying search so the visitors see more useful information. Every day umpteen numbers of people turn to search to find out specific information.
Google ensures that it showcases relevant information that is unique, information and updated to its visitors. As quoted by Elizabeth Tucker, Director Product Management; Google – “We had policies and automated systems to fight against spammers and we work to address evolving methods that help us incorporate policies for low-quality content”.
She further added, “We regularly update these policies and systems to effectively tackle low-quality content so we can continue delivering useful content and connect people with the high-quality websites”.
Today we announced the March 2024 core update & new spam policies that, in combination, are designed to show less content made to attract clicks and more content that people find useful. Learn more: https://t.co/wQVZ8mExRB
— Google Search Central (@googlesearchc) March 5, 2024
Google has announced significant changes to improve quality of search-
- Improved quality ranking: The search engine giant has made algorithm enhancements to its core ranking systems to ensure its SERPs surface the most relevant and helpful information on the web and minimize unoriginal content in the search results.
- New and improved spam policies: Google is updating its spam policies to keep the lowest quality content out of search like expired websites reclaimed as spam repositories by new owners and memoriam spam.
Minimizing low-quality, unoriginal results
In 2022, Google starting tuning its ranking systems to minimize unoriginal, unhelpful content on the search and keep such content at very low levels. The search engine is bringing what it learned from that work into its March 2024 core update.
This update involves refining some of Google’s core ranking systems to help it better know if the web pages are no helpful to the visitors, have poor user experience or feel like they are created not for visitors but for search engines.
This could include sites created primarily to match the very specific search queries. Elizabeth Tucker further quoted- “The update will minimize the amount of low quality content on the search and send more traffic to high-quality and relevant websites”.
Google believes that this recent update and previous efforts will reduce low quality and unoriginal content in the SERPs by 40%.
Keep more spam out of the results
Google has for past many years relied on the cutting-edge spam-fighting systems and spam policies to prevent the lowest quality content from appearing in the search results and that work continues.
It has been making many updates to its spam policies to better address new and evolving abusive practices that lead to low-quality and unoriginal content showing up on search. The major search engine is gearing up to take action on more types of these manipulative behaviors from today.
While its ranking systems keep many types of low quality content from ranking highly on search, these updates allow it to make more targeted action under the spam policies.
Scaled content abuse
Google has had policy against using automation to generate low quality or unoriginal content at scale with an aim of manipulating search rankings. This policy was designed to address content that was generated using automated tools.
Today, scaled content creation is more sophisticated and it is not clear whether it is created using automated tools. To better address these issues, Google has strengthened its policies to focus on the abusive behavior of producing content in automated tools to boost search rankings.
This allows it to take action on more types of content with little or no value created at tool, like that of pages that pretend to be informative and relevant to popular searches but fail to deliver helpful content.
Site reputation abuse
At times websites that has the best quality content, host low-quality content by third parties with an aim of capitalizing on hosting site’s strong and credible image. Such content ranking highly on the search might confuse the visitors who may have total different expectations on the kind of content on a given website.
Google will now consider such third-party content curated mainly for ranking purpose and without close oversight of website owner as spam and this policy will be published two month in advance of implementation on May 5. This will give the site owners time to make any required changes.
Expired domain abuse
Expired domain and purchased and repurposed with the main aim of enhancing search rankings of low quality and unoriginal content. This misleads the visitors thinking the new content is a part of old site, which is not so. “We will consider such expired domains as spam”, quoted Product Management in-charge of Google.
Search helps people with mammoth of information every day, but Google will always have areas for improvement. With updates and policies, the search giant aims to keep low-quality content on search at low levels and show more of relevant and informative content created for people.
