What is Heatmap
A Heatmap is a kind of data visualization that displays aggregated information in a visually appealing way. User interaction on a website like clicks, scrolls, movement of the mouse etc create heatmaps. The activity is then scaled to give useful data insight.
Heatmaps can visualize multiple kinds of user interface on a website. The four main types of heatmaps are scrolls, clicks, attention maps and hover heatmap. Each heatmap provides a unique outlook into the journey of the user.
Clarity
The clarity of Microsoft is a free heatmap and session recording tool. Most free heatmap and session recording tools either offers paid plans to unlock all the features or they lack a robust feature set. Here is where Microsoft clarity emerges as the best tool. It offers rich features set free of charge.
The clarity records information about the users who visit your website, and how they behave. It summarizes that information in the form of dashboards, and allows you to get insights and highlight interesting behaviours and segments.
Microsoft clarity has all the core features that one expects to have from a heatmap and session recording tool. It includes scroll tracking, multi-device click and tap heatmaps, and automatic session recording.
Heatmaps in Microsoft clarity allows you to see which areas of your pages were clicked on regularly, aiding you to explore common concerns with User experience. The session recording feature can help you track the problems for specific users and devices.
The scroll tracking feature allows you to view the number of users who have reached a certain point on your pages. This can be used in locating the drop off points to improve the blog content or UX of your pages.
Microsoft clarity has many points in favour that supports its use and that include it is free, no data sampling is required, it is unlimited and the data is processed in near real time. It is a free user tool that gives 360 degree understanding of users visiting the websites. It is an analytical product that is built to help website managers improve their websites.
It is a user-friendly tool and will not be heavy on the websites. It is a simple to use tool and can be easily used by all those who are not tech geeks and not aware of latest technologies. Clarity tool will help you catapult your business to new heights digitally while bringing traffic to your website and enhancing your customers rapidly.
So, understand the user moves on your website with out-of-the-box and free tool of Microsoft Clarity.
