The concept of IoT has gained momentum in the recent year sespecially with the adoption of various government initiatives like “Digital India’ and ‘Make In India’. With the IoT emerging out as a major role in our lives- the remarkable digital renovation and the roll out of 5G technology has led to a stage where every individual has access to veritable library of information about any company or business.
In the tech driven world of today, Online Reputation Management (ORM) is the prerequisite for today’s investor as a positive online presence would definitely lead to a brand image, which will produce a profusion of benefits like increase in sales, strengthening of relationships with customers. The recent years have seen a splurge in the growing popularity of social media, third-party reviews websites, blogs, and other digital platforms. This in turn has given rise to the urgency of the companies to undertake a strategy effectively monitor, identify, and influence their digital reputation and credibility online as presence in online space.
In today’s world, it is futile to deny the importance of having an online reputation management process.
Here Are Some Reasons Why ORM Is Important:
- Increase sales-We are aware of the fact that in this competitive market today, the perception of the brand directly impacts on the sales and revenue. The recent shift from conventional advertising to the rise of social media has helped the companies to actively engage consumers. It assists in structuring a brand identical with its core values and the primary needs of the target market.When the customers are planning to make a purchase, the first thing that he or she does is to obtain information from the internet. Various sites and blogs have posts which the customers refer to the company. Good ORM strategy would help in increasing the sales and perception of the company.
- Creating a Corporate Image– One of the crucial milestone in Marketing is to create a strong corporateimage of the company. With the help of ORM plan a company is viable to attain a corporate image in the market. A strong digital image would not only create a great brand recall in the minds of the customers but also help in building the brand image.
- Augment Goodwill- Goodwill is one of the most precious and intangible asset which is built for years with immense efforts. Goodwill has been the only driving factor which helps the customers to be loyal to the product of the company. ORM can help in building a very strong goodwill amongst the customers.
- Trust and Credibility-Companies or Brands with decent robust online are trusted more than the others as its human tendency to follow suit with the same sentiment. Hence it also helps in strengthening the relationship of the customer and the company therebycreating a trust amongst the customers.
Online Reputation Management is very critical for businesses as it helps to foster the relationship among the customer and the company by maintaining a positive brand identity in their hearts. Contact a one of leading online reputation management company.
