In the social media savvy world, business entities have realized the importance of social media advertising to engage their target audience. Facebook is one of the widely used social media platform all across the globe.
Facebook in-stream ads allow the user to deliver videos adverts to people watching videos on Facebook. These adverts only appear on mobile devices and only after 60 seconds of the main video content.
This ad placement allows advertisers to deliver 5 to 15 second non-skipping, mid-roll video adverts to people who are already watching Facebook videos on a mobile device. Advertisers can choose their target audience for in-stream video ads. These customer-based adverts enable viewers of the same video to see different ads in sync with their preferences. Ads only appear on mobile devices and only after 60 seconds of the main video content.
In-stream Ads Eligibility
To qualify for facebook in-stream ads, you must:
1. Approve and comply with partner monetization policies. 2. Post from a page (not a profile) with at least 10,000 followers. 3. Generate at least 30,000 1-minute views on videos that are at least 3 minutes long in the last 60 days. 4. Be at least 18 years old.
Well-placed in-stream ads can have a positive impact on your payouts. There are two options for including adverts in your videos. You can choose your own placements or select automatic placements to have adverts included in natural breaks in your content and amplify your earnings.
Automatic Placement:
Facebook automatically digs our perfect placements for ads by analyzing for natural breaks in the content. This works best when the videos have natural 1 to 2 second pause and is meant to provide viewers best possible experience. It also helps to save time and improve payouts.
You can choose automatic placements at page or video level and enable it on your backlog of eligible videos in Page settings or Creator studio and this will include ads in eligible videos uploaded in past 30 days.
Manual Placement:
Decide where you want to include your ad. If multiple placements is selected, viewers will see adverts in different places, based on what they last watched an ad. Include adverts in places that will not heckle you mid-speech, mid-sentence or mid-scene. This will create poor audience experience.
It is recommended that one follows Facebook to adjust the in-stream ad point when opting for manual placement. Facebook will move it up and down per 10 seconds to provide the best user experience. Just select the box, ‘Automatically adjust in-stream ad placements to enhance the viewer experience’.
When optimizing your videos for in-stream ads, ensure that you are developing the content that allures your target audience and carve them to watch more. Videos need to be 3 minutes or longer and should contain natural breaks or close call per minute or 5 to 6 minute mark.
