Website is the identity card of your online business. It connects you with your target audience. A good website has the capacity to rope in mammoth target audience and help in creating a credible brand image. A modern website is based on wise, transparent, secure and fast. It helps drive more traffic and more sales.
Why Do We Need A Modern Website Design
Having a modern website design will help your site look clean and professional. It will also help you optimize your website, appeal to wider range of customers, and achieve higher levels of engagement and conversions.
If your company is not seeing an increase in customers and you are struggling to meet your goals, you may want to take a look at your most important marketing tool i.e. your website. Website design undergoes many changes regularly and new design trends arrive in the acumen making your website design old and outdated.
So having a modern website design is crucial to marketing success and its importance is often underestimated. Now, as you are aware what do most people including you and I do when looking for a solution or interested in making a purchase? They go to the internet for information and look for the website.
During website planning, we forget many things. Your website is most likely the first experience that potential customers have with your organization It is how they learn about your products and services, how they communicate with you and how they decide whether or not to purchase your offerings. So we have to plan very carefully.
It hardly takes a flash of few seconds for visitors to decide and make judgements about a website. More than 40% of the users will exit the website if it takes more than 3 seconds to load. So it is important not to let your website ruin potential customer’s first impression of your company. What makes the website attractive to you might not be what makes it appealing to a prospective client.
Your potential customers are searching online for solutions to their issues and looking for helpful content. They expect usability, readability and device compatibility and quality. Once landing on your site, prospective customers will decide whether to consider buying from you only in few seconds. And that too if they manage to find your site!
In order to be effective, your website must be-
- Well-designed and responsive: Modern websites are responsive, in the sense they can be viewed from any device including smart phone, desk top, lap tops etc. Today, a majority of users use smart phones to surf their websites. So it is important to have a modern website and to optimize the experience people have while viewing and interacting with your site. The professional website design firm designs responsive website with easy to read content, that is simple to navigate and with quick and painless scrolling.
- Optimized for search based on keyword research: Keyword research is an important piece of search engine optimization and buyer intelligence. People search the internet using keywords. Thus it is important to have a good keyword research that help one to determine which words, phrases and sentences buyers use to find your company’s solution. With this information, one can optimize the content to get the website seen more often.
- Developed around the needs and opinions of customers: The modern website designed by eminent website designers is designed after thorough research on your target audience. It is crucial to learn about what your customer’s care, their preferences and requirements before building a website. Then you can create a website that makes them interested in working with your company.
- A source of helpful content for your customers: Content is the king for any successful marketing strategy. Good content attracts qualified buyers to your website. By offering your visitors valuable information you keep them engaged so that they can convert into customers. Your website thus must include blog that you consistently keep updated with new and relevant posts.
The eminent website designers build the modern website on 4 vital pillars:
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- Format– Your website format can make a difference in conversion rate. A designer ensures that proper website format that creates consistency across the page is implemented.
- Content: Content is the kingdom. A website with unique, original and engaging content will rope in the interest of mammoth target audience to your offerings and convert them to customers.
- Safe: Designers ensure that your site have SSL security if it is an eCommerce one that is accepting payments via site, asking login details and bank information. They use robust security certificates and secure your site with HTTPS.
- Fast: Designers make sure all the pages on your site load fast. These days people do not like to wait long for the site to load. Read – Why page speed matters.
Modern website design, that look professional tend to encourage trust. A good website design improves trust via brand consistency. Your website is one of the robust tools of your online business and thus it is important it makes a good first impression.
Website design is important for it impacts how your target audience perceives your brand. A good and modern website design helps you keep your leads on your website page.
