The world of artificial intelligence is rapidly evolving, and tech giants are racing to integrate the latest AI advancements into their products and services. In a recent development, Apple is reportedly in talks to license Gemini, Google’s cutting-edge generative AI model, for future iPhone models. According to a report by Bloomberg, the two tech titans are actively negotiating to bring AI-powered features like chatbots, coding assistants, and more to Apple’s flagship devices.
The potential integration of Gemini into iPhones is part of Apple’s broader push into the realm of generative AI. As the hype surrounding AI models like ChatGPT continues to grow, the tech giant is determined to stay ahead of the curve and provide its users with innovative AI-driven experiences.
Apple’s interest in Gemini isn’t the only AI partnership the company is exploring. The report also suggests that Apple has held discussions with OpenAI, the company behind the renowned GPT language models, potentially seeking to leverage their advanced AI capabilities as well.
This move aligns with Apple CEO Tim Cook’s recent statement that the company will announce its generative AI features “later this year,” likely during the highly anticipated Worldwide Developers Conference (WWDC) event in June.
Apple’s foray into generative AI extends beyond just partnerships and licensing deals. Over the past year, the company has posted numerous job listings that hint at its efforts to develop internal and external AI tools. One such listing for Apple Retail sought candidates to work on a “conversational AI platform (voice and chat)” to engage with customers, involving tasks like “long-form text generation, summarization, and question-answering.”
Additionally, renowned Apple analyst Mark Gurman revealed that the tech giant plans to invest a staggering $1 billion per year to propel the development of generative AI-based products and features. This investment could lead to AI integration into core apps and productivity software like Pages and Keynote, as well as services like Apple Music, where AI could automate playlist creation.
In a strategic move to enhance its AI capabilities, Apple recently acquired DarwinAI, a Canadian startup specializing in efficient AI systems. This acquisition aims to help Apple create smaller and more efficient AI models, potentially addressing concerns about the massive computational power and energy requirements of current AI systems.
With DarwinAI’s expertise in visual inspection and manufacturing process optimization, Apple could potentially leverage this technology to streamline its own production processes. Moreover, several employees from DarwinAI, including researcher Alexander Wong, have joined Apple’s artificial intelligence division, further bolstering the company’s AI talent pool.
As the AI revolution continues to unfold, Apple’s embrace of generative AI models like Gemini and its strategic acquisitions and investments signal its commitment to staying at the forefront of this transformative technology.
