Website promotion is the continuous online/offline process used by the webmaster to improve the content and increase the exposure of a website to bring more visitors.
How it works in a nutshell: Boosting the online presence of a website through online activity.
Ways to promote your website
Today, you can find the many ways to promote the website. But I like these six ways:
- Create a free resource.
Many websites provide you a platform where you can show your activity such as YouTube, Blogger/WordPress, SlideShare, Pinterest. Need to do more in uniqueness.
You can build a YouTube Channel where you can publish your service related videos. e.g. You can create a video for your all works which have you done in past. It will work as a case study for upcoming clients. You can make a video of customer testimonials.
Blogspot and WordPress give you a oppurtunity to write and publish your content on this platform. You can share your contents related to your thoughts and services.
SlideShare gives you a free platform where you can submit your pdf type file.
Pinterest is an image submission site where you can build your board and share your clicked images with your friends or publicly.
You can find more websites like above that give you a platform. - Search engine optimization (SEO).
If you’ve time, you need to optimize your website. Alone, you need to know some simple coding and names such as the meta tag, sitemap, robots.txt, hyperlink.- Sitemap: It is the file where all the pages of a website are listed. We can take it in xml, txt, html and php format but the search consoles of any search engine only allow ‘xml’ and ‘txt’ format. You can create free sitemap from this website. xml-sitemaps
- Meta tag: Find <title>Your Website Title</title> and <meta name=”description” content=”Your website description” /> codes in your web page code. And keep Title according to your keywords and meta description according to your services. see the image..
- Robots.txt: From the help of this file, you can disallow or allow web pages for any search engine crawler. Check for your website: website url/robots.txt
For example: I checked my webpage https://news.arihantwebtech.com/robots.txt and i found this..
for more.. visit this website.
- Hyperlink: A hyperlink is a value (numeric or letter), phrase or image that you can click to jump to or land on a new website or a new section within the current web page.
You can do it with some coding.
For web page: <a href=”url”>Your Text</a>
BB code: [url=”]Your Text[/url]Search engine optimization (SEO).
In search engine optimization, we need to improve the technical SEO and On-page things.
If you’ve time, you can promote your website too. Alone, you need to know some simple coding and names such as the meta tag, sitemap, robots.txt, hyperlink.
- Guest Blogging.
Simply put: you write for other blogs. It is an excellent all-in-one method to establish presence within your niche, grow your backlink profile and establish some connections in the industry, all of which is essential to promote your website in the long term. - Social sites.
Many social sites provide you with a platform to show your activity. E.g. Facebook offers its users to create a brand / fan / public page for their followers where they can publish their stuff. You can create your and your company’s profile on Twitter. The same can be done on Instagram and Tumblr. Here, millions of eyeballs see your stuff. At this time, social sites are the voice of the public. Therefore, we should not underestimate social sites. - Participate in the conversation.
Quora, Reddit and through comments we can engage with the other people. Here, we can discuss, and participate in the debates. It’s a good activity to improve your knowledge. - Events.
You can promote your website through events too. You can organize an event where you can teach about your services and how you can make your life more comfortable. We can give coupons to visitors and, if they are redeemed through their website, they also get discounts on services. It is an offline marketing but very effective for promoters.
Who can promote the website?
Many digital marketing companies offer to promote your website. If you are busy and don’t have time, you can hire an SEO agency; otherwise, you can hire the search engine optimizer (SEO). But you should observe that they are doing right job for you or not.
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