WhatsApp is introducing a significant change to its verification system, moving away from the familiar green badge to a new blue checkmark for verified businesses and channels. This update is part of Meta’s broader strategy to create a unified visual identity across its platforms, including Instagram and Facebook. The new system aims to enhance user trust and authenticity in the popular messaging app.
The blue checkmark will serve as a clear indicator of verified accounts, helping users quickly identify legitimate businesses and channels. This change is designed to protect users from potential impersonation attempts and ensure safer interactions with verified entities on the platform. By aligning WhatsApp’s verification symbol with those used on other Meta platforms, the company is creating a consistent experience for users across its ecosystem.
Initially, this feature was available to Android users, but WhatsApp is now extending it to iOS users as well. The rollout is gradual, with some users already able to access the new verification system through the TestFlight app for iOS. Over the coming weeks, more users will gain access to this updated feature.
This move can be seen as a response to the introduction of Meta Verified, a feature announced by Mark Zuckerberg earlier this year. Meta Verified is currently available to businesses in select markets, offering additional verification and visibility benefits.
In addition to the new verification system, Meta has also introduced Meta AI for its platforms, including WhatsApp. This AI assistant, powered by the latest Llama 3 technology, is designed to help users with various tasks, from everyday planning to creative work. Meta AI was initially unveiled at last year’s Meta Connect event and has been expanding globally since April, recently becoming available to users in India.
On WhatsApp, Meta AI can be accessed in group chats to assist with planning and provide suggestions. Users can ask for restaurant recommendations, travel itinerary ideas, or other helpful information directly within their conversations. To use Meta AI, users should look for a blue-purple circle icon at the top of the app once the update becomes available on their device.
These updates reflect WhatsApp’s ongoing efforts to improve user experience, enhance security, and integrate advanced features across Meta’s family of applications. By introducing a consistent verification system and incorporating AI assistance, WhatsApp aims to maintain its position as a leading messaging platform while adapting to evolving user needs and technological advancements.
