As part of any digital marketing strategy, SEO (Stands for Search Engine Optimization) is integral to driving customers to your website.
At WordStream, the online advertising landscape data published by Gordon Donnelly. According to this report, “79% of digital advertisers are using SEO as part of their marketing strategy in the year 2019”. The ultimate goal of SEO is to get your business site to the top of the first page of search results.
To get the best results out of your digital marketing campaigns you have to you develop an integrated marketing strategy. For this, you’ll need to get SEO working and content marketing together to help one another.
Other marketing channels are being used in 2019 to grow their business, other than digital advertising; Search Engine Optimization was the top choice amongst respondents.
For Branding, Some other the channels most use Content marketing, Email marketing, Event marketing, Guerrilla marketing, Affinity marketing, Word of mouth marketing and many others. Outside of digital advertising, other marketing channels you can use to grow your business in 2019.
- SEO: 79%
- Word of mouth marketing: 47%
- Direct mail: 32%
- Event marketing: 26%
- Content marketing: 60%
- Telemarketing: 4%
- Affinity marketing: 6%
- Email marketing: 66%
- Guerrilla marketing: 9%
- Other: 1%
Digital Advertisers and marketers tend to prioritize paid search over organic search due to the potential for instant profit.