Category: SEO (Search Engine Optimization)

SEO – Search Engine Optimization or Search Engine Optimizer. SEO person performs search engine optimization activities to obtain rank of website in search engines.

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SEO (Search Engine Optimization)

Power of Robots.txt and Meta Robots Tags for Effective Indexation and Crawl Management

robots tag

The robots.txt file and the <meta name="robots"> tag play crucial roles in controlling how search engines interact with and index the content on a website. These elements are important for SEO (Search Engine Optimization) as they help webmasters communicate with search engines about which parts of their site should be crawled and indexed.

Robots.txt File:

  1. Crawling Directives:
    • The robots.txt file is a text file placed at the root of a website that provides instructions to web crawlers about which pages or sections should not be crawled or indexed.
    • It contains directives like “User-agent” (specifying the search engine bots) and “Disallow” (specifying the URLs or directories that should not be crawled).
  2. Crawl Budget Management:
    • By using the robots.txt file, webmasters can manage the crawl budget efficiently. The crawl budget refers to the amount of time and resources a search engine allocates to crawling a specific site.
  3. Preventing Indexation:
    • Sections of a site that are sensitive, duplicate, or not meant for public view can be disallowed in the robots.txt file to prevent them from being indexed by search engines.

Meta Robots Tag:

  1. Noindex and Nofollow:
    • The <meta name="robots"> tag is placed within the HTML <head> section of a specific webpage and can be used to provide page-level instructions.
    • The “noindex” directive instructs search engines not to index a particular page, keeping it out of search engine results.
    • The “nofollow” directive tells search engines not to follow the links on that page, preventing link equity from being passed to the linked pages.
  2. Index and Follow:
    • Conversely, if you want search engines to index a page and follow its links, you can use the “index” and “follow” directives in the <meta name="robots"> tag.

Even if you don’t have an SEO strategy, your agency will evaluate your website from an SEO perspective.

Impact on SEO:

  1. Control over Indexation:
    • Proper use of the robots.txt file and the <meta name="robots"> tag allows webmasters to have control over what content is indexed by search engines, helping to present the most relevant and valuable information to users.
  2. Preventing Duplicate Content Issues:
    • These directives help in preventing duplicate content issues by excluding certain pages from being indexed, ensuring that search engines focus on the preferred version of content.
  3. Crawl Efficiency:
    • Efficient use of these directives can improve crawl efficiency by directing search engine bots to focus on the most important and relevant parts of the website.

In summary, both the robots.txt file and the <meta name="robots"> tag are important tools in SEO for controlling how search engines access and index website content. They allow webmasters to guide search engine bots, manage crawl budgets, and ensure that the most valuable content is presented to users in search engine results.

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SEO (Search Engine Optimization)

Optimizing Website Crawling: A Guide to Sitemaps and Feeds

Submitting sitemaps is a crucial aspect of optimizing websites for search engines, and understanding the different formats and best practices is key to ensuring efficient crawling. In this blog post, we’ll explore the significance of XML sitemaps and RSS/Atom feeds, highlight their differences, and provide insights into optimizing them for Google.

Sitemaps and Feeds: Choosing the Right Format

Sitemaps can be presented in XML, RSS, or Atom formats. The primary distinction lies in their purpose. XML sitemaps encompass the entire set of URLs on a site, whereas RSS/Atom feeds focus on recent changes. To maximize efficiency:

  • XML sitemaps provide information about all site pages and are typically larger.
  • RSS/Atom feeds, being smaller, highlight the most recent updates.

For an optimal crawling experience, it is advisable to use both XML sitemaps and RSS/Atom feeds. XML sitemaps inform Google about all pages, while feeds keep content fresh in the index by detailing recent changes.

Examples of Sitemap Formats:

XML Sitemap:

<?xml version="1.0" encoding="utf-8"?>
<urlset xmlns="https://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://news.arihantwebtech.com/business</loc>
    <lastmod>2023-06-27T19:34:00+01:00</lastmod>
    <!-- optional additional tags -->
  </url>
  <!-- additional URLs -->
</urlset>

RSS Feed:

<?xml version="1.0" encoding="utf-8"?>
<rss>
  <channel>
    <!-- other tags -->
    <item>
      <!-- other tags -->
      <link>https://news.arihantwebtech.com/business</link>
      <pubDate>Mon, 27 Jun 2023 19:34:00 +0100</pubDate>
    </item>
    <!-- additional items -->
  </channel>
</rss>

Atom Feed:

<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="https://www.w3.org/2005/Atom">
  <!-- other tags -->
  <entry>
    <link href="https://news.arihantwebtech.com/business" />
    <updated>2023-06-27T19:34:00+01:00</updated>
    <!-- other tags -->
  </entry>
  <!-- additional entries -->
</feed>

Best Practices for Sitemaps and Feeds

Important Fields

The core of XML sitemaps and RSS/Atom feeds lies in the URLs and their metadata. For Google, the two critical pieces of information are the URL and its last modification time.

URLs

Ensure URLs in sitemaps and feeds follow these guidelines:

  • Only include fetchable URLs to avoid errors.
  • Include only canonical URLs to prevent duplication issues.

Last Modification Time

Specify the last modification time correctly:

  • Use the correct format: W3C Datetime for XML sitemaps, RFC3339 for Atom, and RFC822 for RSS.
  • Update modification time only when the content changes meaningfully.
  • Avoid setting the last modification time to the current time whenever the sitemap or feed is served.

XML Sitemaps Best Practices

  • For a single XML sitemap, update it at least once a day for regularly changing sites and ping Google after updates.
  • For a set of XML sitemaps, maximize the URLs in each sitemap, considering the limit of 50,000 URLs or 10MB uncompressed.
  • Avoid the common mistake of having only a few URLs in each sitemap, hindering efficient crawling.

RSS/Atom Feeds Best Practices

  • Add URLs and modification times to the feed when a new page is added or an existing one changes.
  • Ensure the feed contains all updates since the last time Google downloaded it, utilizing WebSub for optimal efficiency.

Conclusion

In conclusion, generating both XML sitemaps and Atom/RSS feeds is a powerful strategy to optimize site crawling for search engines. The correct specification of canonical URLs and last modification times, coupled with timely updates and efficient pinging mechanisms, ensures that your website is crawled optimally and represented accurately in search results.

If you have further questions or want to engage with us on this topic, feel free to post in the comment section. Remember that the content shared here is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. Happy optimizing!

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SEO (Search Engine Optimization)

SEO Meaning | What is SEO, Its Types & Overview

SEO means Search engine optimization. It is a group of rules made for upgrading your site to accomplish higher rankings in the web search tool’s natural results. With Web optimization, you increase the perceiving ability of your site with great content for your site.

The main Web optimization undertakings include making supportive content that will fulfill client needs. This helps to elevate your site to acquire web crawlers’ trust and offer an incredible client experience.

Definition of SEO

In layman’s terms, SEO is a systematic approach that helps to make your website more visible by ranking it high on search engines like Microsoft, Google, Bing, etc. when people search for:

  • The main products you sell
  • Services that you give

The better perceiving ability your pages have in query items, it’s certain that you are to be found and tapped on. Eventually, the objective of site improvement is to assist with drawing in site guests who will become clients who keep coming back to your site.

Read Also: The Art of SEO: Crafting Your Brand’s Digital Identity

Natural searching as per the basic SEO meaning is the top technique using which individuals find and access online content.  They make fundamental use of Web optimization best practices for guaranteeing that the computerized content you allocate to your site can be found and picked by the general population, expanding your site’s natural traffic.

Types Of SEO

Below is a brief description and the advantages of each type of SEO.

  1. On-Site SEO:
    On-site SEO alludes to the act of upgrading components on a site, for example, the content and HTML code. SEO helps to work on a site’s ranking in web search tool results page and draw in more important rush hour back-up to the site. Off-site SEO, on the other hand, focuses on improving external factors like social media signals and backlinks.
  2. Off-Site SEO:
    Off-page Web optimization is the act of further developing a site’s web crawler positioning by upgrading factors beyond the actual site. This can be accomplished through social media promotion, high-quality backlink building, and other online marketing strategies.
    The objective is to expand the site’s position, notoriety, and importance according to web search tools. They can bring about higher web crawler rankings and more natural traffic to the site.
  3. Technical SEO:
    Technical Search engine optimization includes making site improvements that assist with search engine crawling and recording a site all the more effectively. This consequently helps in further developing its web index positioning.
    It incorporates undertakings, like, advancing site load time, guaranteeing that robot.txt files are appropriately arranged, and setting up proper diverts. Technical search engine optimization (SEO full form) aims to make a website easier to use. It likewise makes a site easy to understand for both web indexes and site guests.
  4. International SEO:
    Your website’s organic traffic from various regions and languages increases with international SEO. To succeed at worldwide Search engine optimization, you should take special care of your objective market’s social setting and permit them to make exchanges in their local currency and interact in their local language.
    Depending on where the date and time are listed, you must use the appropriate format. If the people who come to your site have any concerns, chat in their local tongue. International SEO means to make a decent web-based insight for your main interest group.
  5. E-Commerce SEO:
    Website design enhancement is one of the most mind-blowing ways of getting traffic by paid search. However, the web optimization costs are significantly less. It makes your internet-based store site rank higher when somebody looks for an item or administration. Your website needs to be found in the SERPs; otherwise, you’ll lose basic admittance to potential and qualified online business clients.
    Assuming that your website needs to be the prime place where your competitors search, center around the landing page. Web optimization and site design must be done well, then SEO can improve your site to bring traffic and increase your search volumes.
  6. Local SEO:
    Local website optimization system for nearby organizations is one of the main sorts of Search engine optimization as it assists the business with turning out to be more noticeable in local Google query items. Local Web optimization assists organizations with contacting the local crowd by dissecting their conduct through trillions of searches.
    If you make use of local SEO, your local business has the chance to rank higher in the query items. This, thus, develops your business and increases traffic to your site by leaps and bounds.
  7. Content SEO:
    One more name in the rundown of kinds of Website design enhancement is Content Web optimization. It alludes to making remarkable content, be it composing, illustrations, or recordings, to structure your site, positioning it higher in SERPs. Three things should be considered while working with content SEOs – copywriting, site design, and keywords. It’s vital to adjust all three, as, without quality content, your site can’t remain in the indexed lists.
  8. Mobile SEO:
    Mobile Web optimization is a term used to depict improving a website for web search tools. You can, at the same time, guarantee that it is visible appropriately on gadgets like mobiles and tablets. Customers may never buy from a brand again if they have a bad mobile interface experience.
    Assuming you believe that your clients should have the most ideal experience, you want to apply this kind of site design improvement. It’s critical to guarantee that your site’s style, construction, and page speed don’t make mobile phone users change their minds about your website or application.
  9. Black-Hat SEO:
    Black Hat SEO takes advantage of shortcomings in Google’s hunt calculation to rank higher in its list of items. Nasty or paid third-party referencing methodologies, keyword stuffing, and so on, are used to excel in web crawler results. These practices give momentary results, yet they can affect your site adversely whenever distinguished by Google. Thus, keeping away from Black Hat SEO is encouraged.
  10. White-Hat SEO:
    When you hear the term “white-hat” SEO, it refers to SEO practices that comply with Google’s and other major search engine policies. White-hat Web optimization further develops your web index positioning on the SERPs while managing the uprightness of your site with web search tools.

Role of SEO

The job of Website optimization is to create a space for your organization in the minds of prospective clients by placing it high on web crawlers. A person who is accountable for your organization’s Search engine optimization endeavors will break down and execute different site methodologies to work on your positioning for specific themes or keywords.

When your customers are mainly looking out for obvious services online, you need to be sure of the fact that your organization is listed in the top web crawler results. This is mainly so that they can find you easily.

Read Also: Planning a website

Conclusion

Hence, your organization needs to put resources into Website design enhancement after having the correct knowledge of what is SEO. It helps as additionally the clients can find you and reach out. This in turn will fetch the deals for your business.

This is the most effective way to work on your internet-based perceiving ability and arrive at customers as they’re effectively looking for data. It likewise presents an abundance of advantages that no other computerized promoting strategy can offer.

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Branding SEO (Search Engine Optimization)

How is Web 3.0 Affecting SEO and Branding?

The internet has changed a lot of things in the last twenty years. It has completely transformed various sectors like communication, education, and healthcare. The best part of the web is its ability to surprise us with its capabilities. The emerging web technologies are nicely poised to throw some newer surprises with Web 3.0.

Web 3.0 is the third iteration of web technology and promises drastic changes. But have you ever thought about how it can affect Search Engine Optimization? The Web 3.0 is all set to usher in an era where users will get context-specific and personalized information. Understanding the impact of Web 3.0 on SEO becomes important for companies who want to stay competitive.

What is Web 3.0?

Web 3.0 is popularly known as the third generation of the web technology after Web 2.0. The main objective of Web 3.0 is to disperse data interconnectivity for a tailored and rapid online experience. It is also known as the semantic web and underlines the importance of a new of the internet.

Most experts are of the opinion that information will be shared and comprehended by machines in Web 3.0. Therefore, the traditional branding strategies won’t yield any feasible outcomes. You have to think along new lines to get the best out of SEO strategies.

Ways Web 3.0 Could Affect SEO

Numerous queries have been asked about SEO’s future prospects in the age of Web 3.0. The internet has been heralded as the future of communication and digital marketing for its capabilities. Web 3.0 is a smart web technology and will completely change the conventional SEO tactics.

For example, search engines like Google now care more about the social media signs of websites. This is happening because of the arrival of Web 3.0.

Make Content for Web 3.0 that has Meaning and Makes Sense

The Web 3.0 platform is mostly built on semantic search. It mainly concentrates on knowing the true meaning of words. So, search engines will be careful to understand the context of websites.

Read Also: How the Internet will change with Web 3.0

In easy terms, your website needs clear content to get lots of visitors. For your website to be good, make sure it has pictures and words that help users solve their problems.

Understanding User Purpose in Web 3.0

The users’ need to find things will be very important in the time of Web 3.0. This new internet technology will put user experience first. So, your SEO plans should match with keeping a good user experience. For instance, it’s very important to make content that matches what your users are looking for. The development of user-specific content will act as a catalyst for your brand’s visibility.

A big part of Web 3.0 will be the systems that are not controlled by one person or group. These include databases and computer programs spread out all over, instead of just in one place. So, you need to make content for regular search engines and ones not controlled by a single company.

Many of these search engines that work without a central control will operate on blockchain networks in Web 3.0. Businesses will need to be in charge of digital communication. So, the chance is greater to mix social media marketing with SEO for good outcomes. Competing brands need to work hard to be in the lead of these changes for Web 3.0. Matching SEO with the newest Web 3.0 styles will help you beat your rivals. If you want to get the best from Web 3.0 and SEO, think about getting help from Arihant Webtech. They use the latest techniques to make your brand relevant in Web 3.0.

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SEO (Search Engine Optimization)

How much should I pay for SEO services in India?

A good online presence has become more important in recent times of digital age than it was in the past. Businesses from all across the globe are now creating diverse online presence for themselves be availing best SEO practices from India.

The cost of hiring SEO services in India may cost differently based on varied factors that are-

  1. Scope of work: Every business has unique needs that might need customized SEO services. This can affect the cost to a greater level. Based on the current functioning of your website, you may either need SEO strategies that take care of on-page optimizations or link building and others and this will affect the cost of your SEO service.
  2. Keyword competitiveness: Some keywords face high competition in rankings and results. On the basis of this, the SEO charges will vary. Keywords with lot of competition need more efforts so they are properly ranked for their target audience and will have slightly higher costs as compared to the other keywords.
  3. Size and structure of the website: The size and structure of the website will also affect the cost of SEO service. Bigger websites with lot of pages will need more optimization and time and thus will cost more.
  4. Current website status: If the website is not customized and lacks user optimization and SEO performance it will be charged more during the process.

Guide to different pricing model of SEO services in India

  1. Entry-level SEO service: This package is for basic On-page optimization, keyword research and content optimization. There can be minimum charge for this service as compared to other package.
  2. Mid-level SEO services: This SEO package covers a broad scope of services including content writing, link building, On-page optimization and performance tracking. This package will come at that slightly higher price as compared to the entry level.
  3. Premium SEO services: Here the comprehensive SEO services are provided by the SEO services in India and that includes advanced link building, content marketing, ongoing monitoring and analysis and the cost will be more as compared to the above two levels.

Choosing the right SEO service provider in India

Keeping in the mind SEO service provider’s charges in India, it is important to look for some qualities that make one provider stand out from others. Here are some of the things to consider-

  1. Experience and expertise: Experience and expertise of the SEO firm play a significant role in the quality of their service. It is important to choose the SEO firm wisely after knowing their portfolio, clients they have worked with, testimonials, years of experience and expertise and proficiency in domain.
  2. Transparency and reporting: The trust-worthy SEO services in India have transparent strategies and methods that visibly show great results. Professional SEO services will have open communication with timely reporting which makes them trust-worthy and reliable.
  3. Long-term partnership: SEO is an ever-evolving process and one will need to consistently look after the work. Collaborate with SEO service provider who you can trust in the long run with your SEO work.

Collaborating with a trust-worthy SEO service provider will Craft Your Brand’s Digital Identity and will help rule the internet domain.

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SEO (Search Engine Optimization)

How to use technical SEO tools to improve your website ranking in search results

Are you worried about the ranking of your website on the SERPs? If so, it is important to collaborate with the best SEO team to enhance your website’s ranking in the search results.

In the cut-throat competitive digital era, it is important for businesses to stand out to succeed, thrive and grow. All the web visitors visit the sites that rank high on the search engines. It is therefore important to achieve the higher SERPs to rule the roost.

The dedicated SEO experts use the technical SEO tools to improve the website ranking in the search results.

  1. Identifying technical issues with site: To rank on the search engines the website must load quickly. There can be many reasons for the slow page speed and that include large media files, cumbersome code, or configuration of the domain name system settings. The site speed audit tool help the user understand how fast the website loads, how it compares to SEO benchmark and what might be the cause of slow down. The most effective tools provide the suggestions for how to improve the site speed.
  • Optimizing site structure and interlinking: Most SEO tools listed focus on auditing the site and reporting on findings. Some technical SEO tools go further and allow you to implement SEO fixes. With automated optimization tools SEO experts update Meta descriptions and resize the images. The SEO experts review the automated SEO tools and ascertain the scope of what they can change and their compatibility with the site’s code.
  • Validating Schema Markup influences how search engines display content on SERPs. The SEO experts provide the structured data and boost the likelihood of the website being featured in rich snippets, knowledge panels and other SERPs features.
  • Analyze mobile optimization: The SEO experts analyze mobile optimization of your site. The websites that are optimized for mobile devices tend to load faster, minimizing bounce rates and increasing user engagement. Mobile-friendly sites also have higher chances of ranking well on the SERPs. Tools that optimize sites for mobile phones are Google’s Mobile friendly test, Google Analytics, responsive design checker and others.
  • Tracking and monitoring technical SEO performance: The professional SEO experts use cutting-edge SEO ranking tools to provide the users with insights and information they need to improve the web presence of the site and allure more organic traffic. The most popular SEO tools used are Semrush, Ahrefs, SEOquake, Majestic and more. These tools help in the keyword research. SEO experts select keywords they want to target on the website for optimization, enhancing site’s rankings for those terms. They also identify terms and phrases of potential audience use for searches. The tools provide insights into search volume, keyword difficulty and competition.

High ranking in the SERPs is important to allure mammoth organic target audience. With the automated SEO tools, the SEO expert ensure the site get placed at the top rankings of search engine pages and has good web presence.

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SEO (Search Engine Optimization)

What is local SEO and how can it help my brick-and-mortar business?

Are you worried about your brick-and-mortar business not having a robust web presence? If so, it is important you collaborate with a professional SEO Delhi for local SEO strategies. When said this, SEO or the Search Engine Optimization is essential for all the businesses. However, if you own a brick-and-mortar store, local SEO enhances the visibility in specific area. SEO experts optimize SEO and convert more online searches to more in-store visitors.

What is Local SEO?

Local SEO by a dedicated SEO in India is a process of improving quality and quantity of local site traffic one will receive from the search engines. A dedicated SEO expert in Delhi will incorporate cutting-edge SEO practices and enhance your online presence.

Is Local SEO important?

Some business owners presume that as their business operate in-person, their website and other internet platforms are not as important as they would be for remote business. Even if you have a local business, your target audience is just as online as the audience of business that does not have a physical location.

Whether you are a doctor, or a lawyer or other professionals, people will search for you online and here is where local SEO is important.

How to use Local SEO to benefit brick-and-mortar business?

  1. Localize the content: SEO experts ensure the content that is weaved for local business is relevant to the local audience. They use localized keywords in the content and include references to local events and other details that would entice people within your community.
  • Google My Business: One of the major distinctions of Local SEO from regular SEO is the importance of Google My Business. SEO experts optimize Google My Business listing like the website to ensure it is best that it can be. They also make sure that the listings contain as much accurate information as one is able to include. This does not only provide information like address, but the SEO experts also add photos of the business, update hours you are open and the time taken by the business to respond to reviews.
  • Location pages: For large local business with more than one location, SEO firm makes sure that the website content targets all the areas the business serves. In case the business has offices in two different towns, the Local SEO expert creates location pages that include keywords of those specific areas.
  • Monitor local citations: Local citations are a key for local business. They are known as NAP- Name, Address and Phone. The consistent NAP helps improve local SEO. SEO experts make sure that NAP citations are correct everywhere not only on the website of the business and GMB listings. They experts also ensure all the business information is correct.
  • Mobile –friendly: Mobile-friendliness of the website is an important factor for Local SEO. People use mobile device for looking for information on a local business, especially when they are at home. SEO specialists ensure that the website is as mobile-friendly as possible so that user have good experience with online presence.
  • Directories and listings: Some users prefer directories they trust to know about particular local business, so SEO experts get the name of the business there. Being featured on directories and listings help make business more credible in the eyes of search engines. This can help get more links back to website and also end up helping the local SEO.

Wrap up

Local businesses have a lot of challenges to face today in the cut-throat competitive scenario of business. Professional SEO firm in Delhi takes care of local SEO and ensures the local businesses have robust web presence and rule the online world. The local SEO experts take care of everything of your brick-and-mortar business, while they focus on running the business efficiently.

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SEO (Search Engine Optimization)

How do you ensure that my business appears in featured snippets and rich results on search engines?

Today most of the business aims to rank in the featured snippets of the major search engines like Google. So what is a featured snippet?

Features snippet is a two-three sentence summary of the text that appears at the top of Google. Featured snippet directly answers a user’s query in the search results. Receiving a featured snippet can result in more traffic for a given page.

They are in a way selected search results that are featured on the top of Google’s organic results below the ads in the box. They aim at answering the user’s question right away. It is believed that they have an average of 35% CTR.

Being featured in the Google snippets is being featured in the most prominent spot of Google.

Types of featured snippets

  1. Paragraph
  2. List
  3. Table

Professional SEO Outsourcing Company in India follows certain cutting-edge strategies to optimize the website for featured snippets

  1. Think from customers view point: The SEO experts think from the point of view of the customers. The goal is to compile queries the target audience uses to search for information related to the content. They then find results from those queries that contain featured snippets.  SEO specialists of dedicated SEO firm in India also check People Also Ask section to find long-tail keywords that they can target.
  2. Keyword research tool: The dedicated professionals of renowned SEO services Delhi get creative and come up with queries. The majority of the queries that lead to featured snippets are long-tail keywords without question words in them. The experts use SEO keyword research tools to plug in the topic related to content and pull the keywords that serve as queries to check for featured snippets.
  3. Content: SEO experts ensure in-depth content that adds value by addressing what people are looking for. People click on the content if it is reliable and help them answer their question. Google recognizes that and may reward you with a featured snippet.
  4. Visual: An expert organic search specialist add high-quality images and video to the content to help the website rank for a features snippet. Images and videos rope in the attention of the viewers instantly and are engaging for the reader and Google gets that.
  5. On-page SEO: On-Page SEO is the main step for feature snippets. The SEO experts make sure the best answer is conveyed to the users with optimized content.
  6. How-to queries: SEO experts ensure the How-To queries are added in the website and convey a message to the target customers that the content will answer questions and solve their problems.
  7. Address similar questions: Once the page gets featured in the Google Snippets, it is likely to get featured for lots of similar queries. SEO experts address similar queries in the content and make sure the article is structured to answer related questions.

Wrap up

Considering the pages with featured snippets are ruling the search queries, it is imperative that one starts benefiting from them. Earning a featured snippet is a zero position rank and is the highest ranking without ads. Collaborate with a professional SEO firm in Delhi and earn a featured snippet to rule the web.

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SEO (Search Engine Optimization)

How do backlinks impact SEO, and how can we build high-quality links?

Are you worried about your website being positioned at the bottom pages of the SERPs? If so, look no further and collaborate with a professional SEO Company in Delhi to have a robust web presence.

Among various strategies and practices followed by the SEO experts, backlinks have significant impact on the search engine rankings.

What are backlinks?

Backlinks in SEO improve the rankings as they view quality and quantity of the links as authoritativeness and votes of confidence from other websites. So, more backlinks the website has, the higher it can rank for search terms.

They are the links from other websites that point to the site. They are one of the most significant factors for SEO as they signal to search engines that the site is relevant, authoritative and trustworthy.

Why backlinks matter for SEO?

Backlinks are like votes of confidence for the site. They inform the search engines that other sites find the content of the said business site valuable, authentic and interesting and so worth linking to. The more backlinks the site has, the more authority and credibility one will gain in their niche. This will improve visibility, traffic, and conversions.

Search engines also look at the relevance and quality of the backlinks. They ensure that the site is linked to by other sites that are related to the topic, target audience and industry. The search engine also wants to see the backlinks of the site are organic and natural and not paid or manipulated.

How to build high quality backlinks?

Building highquality backlinks requires a consistent and well-planned approach. For this one need to create and promote content that is useful, shareable and engaging for the target audience, as well as reach out to the other sites that are authoritative and relevant in one’s niche.

Some of the most relevant ways to build high-quality backlinks are guest posting, finding resource pages, broken link building, writing reviews, testimonials and skyscraper technique.

The best SEO Company in Delhi works on backlinks in various ways as under

  1. For guest posting the SEO experts make sure the articles are to unique, original, informative and relevant to the target audience of the website.
  • When suggesting site is an addition of resource pages, the SEO specialists offer something that is unique and valuable that is not included in the page.
  • When replacing broken links, they ensure the site has relevant and updated content in sync with broken link.
  • When using skyscraper method, SEO specialists make sure the version is more recent, comprehensive and engaging than original.
  • When writing reviews and testimonials the SEO experts make sure they are honest, genuine and relevant to product or service.

How to maintain high quality backlinks?

Building high-quality backlinks is half the road reached for robust web presence and SEO experts also maintain and monitor their performance. They make sure the backlinks are still active, relevant and beneficial for the site.

They audit backlink profile with the cutting-edge SEO tools and ensure the content is fresh, relevant and valuable for the audience by regularly updating it with new information, insights or data.

The SEO Company also monitors the backlink strategies of the competitors to find new avenues and gaps for own backlink building.

Wrap up Backlinks to the website showcase the search engines that others vouch for your content. If many sites link same webpage or website, search engines can infer the content is worth linking to and worth surfing on SERPs. Thus earning backlinks can have positive effect on site’s ranking position on SERPs.

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SEO (Search Engine Optimization)

Mobile –Friendly Indexing Revolution: Crafting Mobile Optimized Content for SEO success

The world has gone mobile. Today the majority of traffic comes from the smart phones, thus making it important for businesses to optimize their content for mobile-first. Here comes the need of the professional SEO agency Delhi who with their cutting-edge SEO strategies craft mobile optimized content for SEO success.
The dedicated SEO experts create a mobile-friendly content that ranks well on the search engines and provide a seamless user experience. Using their experience and expertise the SEO firms in Delhi ensure that the clients are better equipped to tap into the growing mobile target audiences and drive more traffic to the website.

  1. Design for mobile-first: The first step to optimize the content for mobile devices is to adopt a mobile-friendly approach. This means designing the website with mobile users in mind and ensuring that it is responsive and looks great on all the screen sizes. The experts use responsive design framework that create a fluid layout that easily adapts to varied screen sizes. The experts also prioritize content hierarchy and make sure that the most important information is accessible on smart phones. Furthermore, the SEO specialists use clear and concise navigation that easily tappable links and buttons.
  2. Optimize the page speed: Page speed is an important factor in SEO and it is even more crucial on mobile devices where uses expect seamless and fast experience. The professional SEO agency Delhi compress images and use gen-next formats for quicker loading times. They use HTML, JavaScript and Minify CSS to minimize the file size. Also, the experts leverage browser caching to store website assets on the device of the user. The SEO experts implement lazy loading of offscreen images and content.
  3. Optimize local search: Mobile look for local businesses and services, it is important to optimize the content for local search. The SEO experts create and optimize Google MyBusiness listing, include the business name, address and phone number consistently across website and other online listings. Also, by utilizing schema markup the experts ensure search engines better understand local information of the business.
  4. Mobile-friendly content: The renowned SEO firms in Delhi have experienced and expert content writers who have in-depth knowledge of the search engine optimization. They ensure the content is easily consumable on mobile devices with a focus on accessibility and readability. The SEO experts use short paragraphs and bullet points to break up large blocks of the text. They utilize clear and crisp language and opt for larger font sizes and legible topography. Also, the firms leverage multi-media content, like images, videos and info-graphics to ensure the content is more sharable and engaging.
  5. Improve user experience: A positive use experience is important for mobile SEO’s success. The SEO experts ensure that website is easy to navigate and provide hassle-free experience in all the smart phones and across all devices. For this the experts implement simple and intuitive navigation menu, avoid using pop-ups and other elements that can harm mobile SEO. Finally the experts test the website across various devices and browsers to make sure the users have compatibility and consistent experience.

Wrap up

The dedicated SEO experts optimize the content for mobiles first so that the businesses can be in a better position to allure growing mobile audience and improve search engine rankings. Collaborate with a professional SEO firm in Delhi and make sure that the website is optimized for all the smart phones effectively.

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