Category: Designing & Development

Creating Website Design and Development Plan for a Project

Post author By R G Singh
Post date December 26, 2023
No Comments on Creating Website Design and Development Plan for a Project

A Website is the best way to sell your product and services online. It serves as your official presence online, let your customers find you and attract more businesses. Nowadays, every single user turns to Google to find the best results. Almost 90 percent of the users look for reviews before buying a product. This shows how crucial an online presence is for marketing of your business.

Whether it’s a website, social media or review, an online presence can be the X factor in the success of your business. An engaging and effective business website can attract more customers and expand your business.

Majority of the businesses does not own a website. There are various reasons behind that. As some business owners think that a website is not important for them. Some think that their customers are not online. Even if you have potential consumers, they will try to find you online.

If your business is not online, they will go to your competitors. This is not exactly what you want. Not having a business website implies that you are no longer in business.

Step-by-step guide to creating website design and development plan for a project:

Earlier, in 2015, Redshift and Go daddy conducted a survey on small business owners. It was found that

63 percent of small businesses don’t own a website.
40 percent of Businesses think that their business is too small to own a website.
19 percent or businesses said that they lack technical expertise.
17 percent of business can’t afford to spend money on website.
While few think that their social media presence meets their requirements.

But the fact is that, no business is too small to own a website. Every business deserves to have a clean, beautiful, easy to maintain professionally built, mobile friendly website.

Developing a small business website is quite easy and cost effective.

Benefits of a business website:

Mark you official presence online
Display your product & services
Make your business look more authentic and trustworthy
Helps your customers to reach you online
Helps you to learn about your customers
Increase marketing opportunities from local audience to global audience
Serves as a landing page for all your Social Media Pages
Cost Effective
Saves your time & labor
Grow along with your business growth
Improve website security

While planning to design an effective business website, you first need to understand what PLAN means actually!

Prepare –

Recognize your target audience
Have a clear goal in your mind
State your purpose more effectively

Landscape –

Think about your website’s functionality
What specific features you need in your website

Aesthetics –

Think about your website design
How it will stand out amongst your competitors
Its colors & images

Navigation –

Think about what pages you need
What actions users will take on your website?
Hassle free navigation and CTAs ensures good user experience

How Can We Plan

Let’s find out how small business owners can plan an effective and engaging website

Define the purpose of your website

Before going to purchase domain name and web hosting for your business website, you need to define your purpose quickly and clearly. Whether you are simple website with less information or a complex e-commerce website, it is very important to state what your company does. Keep these things in mind:

What are potential customers? What is your target audience? How could you reach them?
Be clear and honest about detailing your website to your customers
An effective website should be centered on your goals.
Users should easily be able to achieve your website goals.
Apply your goals through navigation of your site for better user experience

Decide your Domain Name

Next step is to choose a domain name for your business. A Domain name is something which appears in the URL of your website. It’s an important feature of your website. A domain name has major impact your website performance. So, it should be chosen carefully. Let’s find out how to choose a relevant domain name for your business.

Don’t use numbers and hyphens if possible
It should be short and easy to spell so that users can find you with ease.
Use keyword in your domain to derive more traffic.
It should represent and relate your business products& services.
If your ideal domain is not available, think something more creative and catchy.
You can take help from some domain generators tools online such as Domain Wheel
Always go for .com specific domains if you are targeting global audience.
Use a country specific domain (ccTLD) if you a local business. For example, .in is you are an Indian site.

Choose Reliable Web Host

Just like Domain name, a website does not function without a host. You need to choose a reliable web host for a good user experience. For that, you need to spend a little bit more. Cheap hosts can save your money but results in increase bounce rates and poor performance.

Disadvantages of a cheap web host

Limited features
Poor Page Speed Experience
Server downtime issues
Vulnerable to security leaks
Less chances of data recovery
Impact your SEO rankings and marketing efforts
You find it difficult to reach experts to resolve your issue. Poor customer care service.

Advantages of a Reliable Web Host

Reliability
Faster Webpages
SEO friendly
Email & Domain
Database Management
Automatic Website Backup
Unlimited Space & bandwidth
Add Design & style to your website
Secured with SSL certificate
24 hour technical support
Saves your time & worth your money

Choose Your Content Management Software

After hosting, you need to choose content management software for your website. Content Management software helps you to edit, modify, publish and delete content on your website.

It reduces your efforts to maintain your website and makes it SEO friendly.You need to identify what features, technology, and support you want in your website.

You have to analyze cost as well. Most popular content management softwares are WordPress, Joomla, Drupal, Saas etc

Responsive Web Design

If your website adapts to any screen size of the visitors device, then you will have a great advantage over your competitors. As, most of the users don’t want to resize on their own and leaves that website. It becomes very important to create a mobile responsive website Design.

Benefits of a Mobile Responsive Website Design

Reduce Bounce Rates
Fast webpages
Improved SEO
Better Conversion Rates
Ensure more mobile traffic
Improved browsing experience
Require lover cost for maintenance

Eye Catching Design

You need to create an eye catching design for your business website. No matter how well the content is, if your visuals are not appealing, you might lose business to your competitors. Choose attractive website template for your website. While creating an attractive website design you need to take care of these things:

Find your USP
Create stunning Visuals
Elegant Layout
Adhere to Typography
Use Color Psychology
Establish Communication
“F” pattern design for better user experience
Avoid free themes as they are not fully optimized, have less features & encrypted links.

Build Your Pages

Next think is to build your pages. An excellent website is not just about how well your homepage is. You are supposed to create various pages which justify different aspects of your goals. Let’s find out how your webpages be look like.

An Attractive Logo

A Logo does great wonders to your business and website. Many People think that only genuine businesses have logos. An attractive logo is must for a small website today as

It leaves an impression among visitors that your business is established.
A great logo communicates better with your clients.
A catchy logo attracts potential buyers.
You will get treated more seriously among your clients.
Mostly people remember a company more by logos than its name
A great logo makes you stand out amongst competitors.
People will consider you ahead of your competitors.

A Descriptive Tagline

A Tagline describes what your business does and hence it should be taken care of. Genuine potential buyers identify whether the website is ideal for them or not. You need to

Create a catchy short descriptive tagline
Invokes the visitor to take action on your website
Don’t use generic terms like trusted, respected
Think about your potential customers. What they need and what you can say to insist them

Attention grabbing Call To Actions

Calls to actions are the most important part of your website. They provide a finishing touch to your website content. They enable customers to take action on your site to meet the goals of your business website. So it becomes necessary to create attention grabbing CTAs for your website.

CTAs can be of various types

Leads: It converts your visitors into potential buyers.
Forms: It converts the visitor into buyer after the completion of form.
Service or Product Delivery: They guide visitors to your products and services.
Sharing: The sharing CTAs improve your visibility as it let users to share your content on social media.
Continue Reading:It allows users to read more information about your business without losing visibility.

Benefits of Call to Actions

Remove confusion among users
Improves user experience
Ensures better conversion rates
Ensures better click through rates
Generate more traffic to your website
Enhance the success of your Digital Advertising

Phone Number

Displaying a phone number on your website shows that you are a reputed company. Some businesses are investing money in wrong places. Spending money on improving communication can yield more customers. A phone number with click to call option is great for your business. We also recommend live chat option if you can. A live chat option can

Lower cost
Generate more sales
Improves customer service
Resolves problem quickly
Build trust among users
Expand your market
Helps you to improve your service
Keeps you ahead of competitors

Navigation plays an important role in rich user experience. No user wants to visit a website which is confusing and difficult to navigate. Navigation bar should be placed properly on your website so that a user can find desired product or service.

Pros of website with proper navigation

Reduce bounce rates
Save your customers time
Renovate your web design
Organize your information
Keep your customers engaged
Ensures rich user experience
Better SEO rankings

Cons of website with improper navigation

High bounce rate
Distracts customers
Bad user experience
Cost you more customers
Affect your SEO Rankings

Breadcrumb navigation

Breadcrumbs are similar to directions which we follow while driving. Breadcrumbs guide users where they are in your website. Breadcrumb is not a prior way to navigate a site but it is quite convenient and user friendly. It improves your SEO performance. It would be great if you include breadcrumbs in your website.

Attractive images

“What is seen is sold”, that’s true in the case of online world. An image can speak thousands of words. An attractive image can convey your brand message more than text& keeps users engaged.

Websites with High Quality images

Generate more views
Makes your products & services more lively
Help you to appear in search queries
Ensures better click through rates
Empowers social media
Neglect Stock images

So, it is very important for you to invest your time in collecting images that relates your product & services for an effective business website.

Quality Content

While most of the businesses focus more on visuals than content. That makes their website look attractive but hampers their SEO rankings. Content plays an important role in your website performance. It can’t be neglected. It is the great way to convince your visitors in buying your product.

A Unique, compelling content can

Generate more sales & leads
Increase website Traffic
Improve SEO performance
Better customer engagement
Better customer relationships
Improve your brand image
Increase your brand visibility
Make your brand trustworthy
Increase your social media following

Brand Storytelling

As a new business, your background information is very essential to build the trust among your customers. Brand Storytelling is the great opportunity to share your story that led you to start this business and showcase your brand values. You need to add an about us page for users who wish to learn more about your company.It is the most visited page of your website.

Some tips to develop an effective about us page

Vision, mission & history of your company
Staff introduction & Bios along with photos
Links & Contact information
Great Design & Visuals
Call to Actions
Accomplishments & Testimonials

Reviews & Testimonials

If you are a new business, adding reviews &testimonials can be more powerful in drawing more visitors to your website. Genuine reviews & testimonials with their contact information can build trust among your customers. That is why websites like Amazon, Yelp, Flipkart are very popular.

Benefits of having positive reviews & Testimonials

Build more faith in your products & services
Your business looks more authentic & trustworthy
Build close relationships with your clients
Provides a kind of free advertising platform
Positive Google Reviews can boost your search engine rankings
Negative Reviews will help you to improve your product & services

Important Business Information

As a new business, you can’t afford to lose your potential buyers by making it difficult to get in contact with them. A Contact page is beginning of your relationship with your customers. Most business doesn’t pay much attention to this, but it can draw more customers to your site.Adding your business address, hours, working contact form and your business map can make your contact page sales driven.

Contact Form

A contact form is an important element of a page where your purpose of generating leads can be fulfilled. It’s a kind of conversion tool for your website. It can be used to gather information, feedback & asking questions.

An Effective contact form ensures

Better customer engagement
Better user experience
Helps to gather customer data
Reliable & Trustworthy
Increase in your subscribers list
Secure experience
Reduce Spam
Professionalism

Captcha /Anti-spam feature

You can use Captcha/Anti-spam features for additional security. As it

Report Spam
Block spammy comments
Ensures spam free experience
Terminates fake registrations

But sometimes Captcha frustrates users, so you can opt for anti-spam features.

Business Map

Adding map to your business will

Build trust with your visitors
Helps them to research about your business
Demonstrate your Quality
Humanize your brand
Helps to reach your target audience
Attracts your local audience too
Improve customers decision Making
Effortless marketing

Business Address & Business Hours

You need to describe your business Address & Business hours accurately. For building trust in your brand and better user experience, it is very vital to guide your customers properly.

Newsletter signup is a great way of building healthy relationships with your clients and customers. It can be used with email marketing also.

Some tips for creating newsletters

You don’t always need to create a unique content
You can cover your office news, contests, pictures etc.
You can also use your best social media posts as your newsletters.
Sending post or an update once in a week can be great

Benefits of using newsletters

Connects you with your customers
Boost your website traffic
Drive more sales & leads
Enrich your reputation online
Helps you to grow on social media platforms

Social Media buttons helps your visitors to find you on social media channels. It is a great way to interact with your target audience. You can convey your messages through posts that you want to pass to your customers. Before that create your business profile on various social media channels such Facebook, LinkedIn, Twitter etc. Then with the help of Social media buttons, encourage them to connect with you on your social media channels. It ensures

More Brand Exposure
Helps in improving SEO
Great Customers Experience
Increase Customers Engagement
Expand your reach to Target Audience

Blog Page

Blogging is an important part of growing your business. It is the best way to build trust and relationship with your clients. You can update your clients about your product and services through blogs. An ideal blog has

Search Bar
Sidebar
Comment Feature
Social Media share button

Hosting blog on your business website will

Boost traffic to your website
Personalize your brand
Ensures better conversion rates
Helps to make inbound links
Supports your social media efforts
Generate more leads
Let’s you to rank for long tail keywords
Creates a platform for a valuable discussion
Keeps you fresh & updated

FAQs Page

As every client and customer have their own questions about your product and services. FAQ s (Frequently Asked Questions) page helps visitors to find answers to all their queries. An FAQ page

Saves your customers time
Personalize your brand
Improve your SEO performance
Create faith among your target audience
Prevents customers from contacting you for answers

Setup your Payment system

This step mainly applies to ecommerce websites or large websites which involve any transaction of money.You need to add a secure payment gateway to your website. You can opt for some third party payment processors or e-commerce software. There are many webhost which comes with in house ecommerce shopping cart integration.Also you need to have a SSL certified connection for secure transactions.

It follows https protocol and establishes a secure connection. SSL certificates plays very important role in your website performance. Google is rewarding websites which are SSL certified. It might cost you a little but results in more leads. It would be great if you add SSL certificate to your website.

Advantages of SSL Certificate

Remove the threat of hackers
Safe shopping experience with secure payment system
256 bit encryption to secure information
Build Trust with Expanded Authentication
Keeps you ahead of your competitors
Improve your brand value and boost your SEO rankings

Test & Publish your website

Before making your website live you need to check following steps

Whether it is working well with all browsers such as Google Chrome, Firefox, safari etc.
Go through each & every page to whether are images showing up, links are broken or not.
Check all your features are working or not.

Market Your Website with SEO & Social Media

After the completion of your website you need to appear on the first page of Google. This is because 90 percent of the clients purchase from the results on first page. SEO (Search Engine Optimization) is the best thing to get things started. You need to spend a few amounts to start marketing your website. But you will get more business to your website.

Why SEO is must for your website

Increase more traffic
Generate better ROI
First page covers most of the clicks
Take your business to new heights
Gives high credibility to your brand
Makes you stand out among your competitors
Permanent Results as compared to PPC
Best results within minimum budget as compared to PPC

Also you can promote your website on Google or on various social media platforms such as Facebook, Twitter, Instagram, Linkedin, Pinterest etc. to reach more customers and increase your brand value.

Maintain your site

Keeping your website up to date with fresh unique content on regular basis will draw more visitors to your website. You need to

Add blog posts on new products & offers and upcoming events
Check whether your software and plugins are up to date or not. At least, once in a month.
Quickly address technical issues & resolve them

What you need to avoid while creating a website for your business

Don’t use automatic music in the background as it can annoy users.
Avoid use of flash elements as it doesn’t covert with various mobile devices.
Avoid moving slider as they are generally annoying and distracting to users.
Remove Dead end pages in which users can’t navigate to other pages. This results into bad user experience.
Avoid uploading video on the server as it can result into an error. Use other platforms like YouTube &Vimeo.

What should be your priorities for 2024 and beyond?

Clear & Attractive Design
Unique & Fresh products
Effective Call to Actions
Create more high quality content
Make mobile-friendly Websites
Make website more user-friendly
SEO optimized webpages
Online Reputation
SSL certified websites for secure connection

Conclusion:

A business website is not just about selling your products and services online but it is also about providing value to your customers. Hiring a professional web designing agency may cost you more but you will get the desired website that yield better conversions. It helps your business to grow faster and with less effort.

There are various web designing agencies available in the market which does it for you at best affordable prices. So, there is no excuse to shut it down.

Tags seo, web design, web development

Designing & Development

How to design a website for healthcare industry

Post author By Mary
Post date December 19, 2023

In today’s digital-age, most patients do their research online before they make an appointment a healthcare provider. This means accessible and more accurate healthcare information is more crucial than ever.

Whether your organization is a health institute or a hospital, it needs to have a website, which is an essential resource for your target audience.

Why great health care design matters?

Healthcare industry can make the most of their online visit with great design that meets their needs and establishes the organization as a credible source. With a thoughtful design, the healthcare facility can –

Enhance brand awareness: A well-designed website establishes the organization as a credible and knowledgeable institution.

Build audience trust: When visitors see the website is professional, they place more trust in the organization.

Conveniences to target audience: A comprehensive healthcare website gives community members access to 24/7 information available online with few clicks.

What makes a good healthcare website design?

A good health care website incorporates –

User-friendly Website design
Information content
Good security for sensitive information
Responsive design
Easy-to-use internal search function

What the professional website designers consider when designing the best healthcare website?

Understand the needs of the target audience: The first thing that most website designers and developers consider is ascertaining the needs of the target audience. The audience could be patients with specific conditions, health care professionals seeking continuing education or general customers interested in preventative healthcare. With thorough audience analysis the website designers work on the blue-print of the website.

Creating clear and concise website structure: Creating website plan and strategy involves determining the overall structure and layout of the healthcare website. The dedicated website designers decide on the number of pages, create a navigation menu, and determine the overall design and branding. The website plan is focused on creating a user-friendly and easy-to-navigate website that is visually appealing and meets the needs of the target audience.

Choosing a professional and engaging design: Great health care website drives engagement and assures the visitors the site is trustworthy and credible. The professional website designers cultivate trust by drawing on calming aesthetics, incorporating professional and engaging design. They blend professional function with personal touch using color combination strategically.

Making the website mobile-friendly: In the digital-era where many people visit the site using their smart phone; it is very important to design the healthcare website in a mobile –friendly way. A mobile-responsive healthcare website provides credibility to the brand and can increase new visitors and referrals. The dedicated website designers incorporate responsive design approach that will make web pages render well on a variety of smart phones.

Ensuring the website is secure and complaint with HIPAA regulations: The professional website developers ensure the website is secure and is in sync with the HIPAA regulations. Following a HIPAA website checklist ensures legal compliance with HIPAA regulations, which is important for all the healthcare providers.

Embark on your healthcare website development journey by collaborating with an expert website design firm and be ready to take your website to the next level.

Tags design a website, healthcare industry, web design, Website Design

Designing & Development

Common mistakes to avoid when developing an online store

Post author By Mary
Post date December 11, 2023

In the digital age, people are relying on online stores for shopping. It is therefore very important to design and develop online stores in sync with the needs and expectations of the visitors. A small mistake will make the customers move to the other site for shopping and cause a huge loss for your online business.

Here are some of the common mistakes that professional web developers avoid when developing online store

Ignoring the importance of user experience: It is important that the developers need not ignore the importance of user experience. With good user experience people can buy easily from the ecommerce store. It also ensures the customers can easily navigate the website, find what they need, buy it and make the final payment. Without a good user experience buyers will not be encouraged to visit the online store and make purchases. Online store with good user experience increase the customer retention rate and convert simple visitors into loyal customers. A great user experience also results in increased conversion rate, which is important for the success and growth on any business.

Failing to prioritize security and data protection: Security and data protection are important in online store. Web developers should incorporate robust ecommerce security to ensure safe transactions via internet. There are many frauds taking place online like cyber attacks, credit card frauds, hijacking customer journey and bad bots. It is thus important to prioritize on security and data protection by incorporating proper e-commerce security safeguards to protect the business and customers from online threats.

Over complicating the checkout process: An over complicated checkout process can turn a customer off of buying product from the ecommerce website. The professional website designers ensure that the checkout in the online store has only the necessary fields and does not need extra information to complete the checkout process.

Underestimating the power of product information and photography: It is important providing comprehensive product information at ecommerce store. The visitors decide whether to buy the product or not based on the information given. Product photography also plays a crucial role in creating a first impression of the product and alluring the customers to make purchase.

Neglect Search Engine Optimization: Ecommerce website should be SEO optimized. Neglecting SEO will not rope in the target visitors to the website. If the ecommerce store is not ranked high on SERPs it will not be able to entice the target customers which will affect the business.

Overlooking the significance of social media integration: In the era of social media, professional web developers integrate social media to ecommerce store. This will increase customers brand awareness, help business to connect more with their target audience, meet their needs and know the market. Thus there will be increased conversions and sales. The integration also enhances the visibility but also enables businesses tap into the vast and engaged user base of various social media platforms.

Forgetting about customer support and service: Modern ecommerce business aims for excellent customer service. That means providing seamless shopping experience. It also involves speaking in a unified voice across many channels. The web designers incorporate live chat software, call handling software, chatbots, AI-driven software and more offer personalized customer service and create loyal customers.

Not considering website maintenance and updates: Maintenance of ecommerce site ensures seamless shopping journey and user experience. It also involves updating the information present in the site. It can relate to product information, price change, product image, offers, discounts and more. Keeping up the online store maintenance ensures great user experience so that audience will get products from latest trends.

Designing and developing a perfect online store requires professional help and expertise. A good online store instantly ropes in the target audience and entices them to make purchases. It is thus advisable to collaborate with a professional website developing company to design and develop the online store.

Tags eCommerce Web Development, online shopping store, online store, Website Design

Designing & Development

How do you ensure that my website is mobile-friendly for SEO purposes?

Post author By Mary
Post date October 23, 2023

In the digital –era, a majority of population all across the globe use mobile phones to surf the internet. It is therefore important the website is mobile-friendly. Mobile-friendliness is a measure of how well a website is designed and optimized to load on all kinds of mobile devices like tablets or smart phones.

Here comes the need to collaborate with a professional Website Design Delhi that will help businesses develop a mobile-friendly website that allows the users to consume content, navigate the site and achieve their goals as easily as the desktop version.

Does Mobile-friendliness of the site matter for SEO?

Mobile-friendliness does matter for SEO. It is a ranking signal for search engines when it detects user is searching information on their mobile device. Websites are mobile friendly, and will outrank non-mobile friendly sites in mobile search results.

As almost all the websites relies on or targets traffic from mobile users, mobile friendliness is a key for SEO.

Here are some of the ways that a leading SEO in India follows to make the website mobile-friendly for SEO purpose

Responsive design: The responsive design allows the user to serve the same page to both mobile and desktop users. The responsive design is best for SEO as it automatically adjusts the website layout, images and content to fit various screen sizes, ensuring an optimal user experience on mobile devices.

Optimizing page speed for mobile devices: Mobile users expect fast loading of websites and its pages. Optimizing the website performance by reducing file sizes, leveraging browser caching and compressing images can greatly improve page speed on mobile devices, exuding seamless, smooth and enjoyable browsing experience. The SEO experts use the cutting-edge tools to check the page speed of the mobile version of the website and gain inputs to improve the same.

Mobile-friendly content: It is important to make sure that the content of the website is easily readable and accessible on small screens of smart phones and tablets. Professional Website designers use crisp and engaging headlines, break up content into short paragraph, and utilize bullet points or lists to enhance readability. Also, they incorporate mobile-friendly formats like responsive text, fluid layout to adapt different screen sizes.

Test and monitor GSC for errors: The website designers regularly check for mobile errors or issues like usability errors, crawling issues, faulty redirects and fix them to improve mobile friendliness and search visibility.

Create a clear and intuitive navigation menu for mobile device: Mobile navigation is simple and user-friendly. The expert designers implement a responsive menu that collapses into an easy to access icon or slider out menu, allowing the visitors to easily navigate the website on their mobile devices.

Mobile-friendly images and videos: The dedicated experts optimize images and videos for mobile devices by compressing them without comprising the quality. They use responsive design methods to make sure media elements adjust and scale properly on varied screen sizes, preventing slow loading times and distortion.

Readable fonts and font sizes: The dedicated website designers choose fonts that are legible on small screens and make sure the font sizes are large for easy reading without zooming. They do not use decorative or complex fonts that become difficult to decipher on mobile screens.

Optimized content layout: The designers make sure the content is arranged in a mobile-friendly layout that is easily readable. They use white space effectively to create a clean and uncluttered appearance.

Avoid pop-ups: Pop-ups on mobile devices can disrupt user experience, cause frustration, and affect the SEO ranking. The experts thus avoid the same and use banners or inline content for important messages.

Space out the links: The website designers ensure links and buttons have good spacing between them to prevent accidental clicks and enhance the touch ability of mobile devices.

Wrap up

Mobile-friendly website is essential in the digital dominance era. Collaborate with a dedicated website designing firm in Delhi to create a smooth mobile experience for the users and rule the roost.

Tags mobile-friendly website, seo, web design

Designing & Development

Web Accessibility: Designing for inclusivity and compliance

Post author By Mary
Post date October 10, 2023

Internet has become the part and parcel of our lives in the digital age. Internet connects people from all the walks of life but however not everyone is able to access the internet in the same way because of barriers like disabilities and this prevent them from accessing the internet and interact with online content effectively.

A professional website designing India prioritize accessibility, ensuring inclusivity and compliance with accessibility standards.

What is Web Accessibility?

Web Accessibility is the development and design of the websites, apps and other digital tools that can be accessed by everyone irrespective of their disabilities or abilities. Disabilities may include motor, cognitive, visual or neurological impairments. Accessibility is accommodating individuals with disabilities and creating a user-friendly experience for all the users, using various technologies and devices.

Importance of web accessibility

Inclusivity: This ensures everyone can participate in the digital domain. With accessible websites, the dedicated web designers of the website designing India foster a sense of belonging for the disable users, empowering them to access information, make purchase or interact online.

Wide audience reach: Accessible website caters to broad audience including aging population and individuals with disabilities like broken arm or situational limitations and this expands user base and customer reach.

Legal compliance: As per laws and regulations of many countries, it is mandatory for businesses to make their digital content accessible for all. Adhering with these laws reflects ethical responsibility of the businesses.

Practices followed by website developers for designing Inclusively.

Semantic HTML: The designers incorporate proper HTML elements to structure the content thus making it easier for readers and technology to interpret and navigate

Alt text: They provide alternative text for images, enabling visually impaired users to interpret and know the content conveyed by images

Keyboard accessibility: The designers ensure all the interactive elements can be accessed and operated by using keyboard alone and some users may not be capable of using mouse

Color contrast: Dedicated website developers maintain sufficient color contrast between text and background to improve readability for users with low vision

Caption and transcripts: The developers include captions for videos and provide transcripts for audio content to help users who are deaf or hard of hearing

Consistent and intuitive navigation: The website designers design a clear and consistent navigation system to enable users find and access content easily.

Avoid automatic media and carousels: Automatic media can be distracting for users with cognitive impairments and thus designers provide options for users to pause and control such elements.

Compliance with accessibility standards

Web content accessibility guidelines: It provides a set of guidelines for creating accessible content and is adopted as standard for web accessibility.

Section 508: In USA, Sec 508 requires federal agencies make their electronic and information technology accessible to people with disability.

European Accessibility Act: It aims to make various products and services including websites, accessible to people with disabilities in European Nation.

Wrap up In the vibrant and fast-paced digital domain, web accessibility is not an option but necessity. The dedicated website designers and developers of the leading web development firm in India embrace the principles of inclusivity and compliance for more accessible future. They create web that is accessible to all, empowering those with disabilities to engage, explore and thrive in the ever-expanding web world.

Tags website, website designing, website designing India foster

Designing & Development

Optimizing website speed for better digital marketing results

Post author By Mary
Post date September 19, 2023

A strong website is one of the most vital elements in the digital marketing. Whether you are running a small business or big company, you must need a good website to grow your business. It is important to optimize website speed to make every user interact with the website. Here comes the role of dedicated website development company India to play.

Optimizing website helps enhance digital marketing. Here’s how website speed optimization helps to improve digital marketing.

Increase in speed increases SEO ranking: Website optimization impacts SEO rankings. In the hectic lifestyle people do not have much time to wait for loading. So, if your website speed is slower than other websites, users will leave the site and go for another website to get faster performance. And if the users do not click your website again, the search engines will understand that they do not like the site and for that the SEO rankings will be decreased quickly. The dedicated website development Company India will optimize the speed of the website and make sure the users return back to the site and click rates are increased. This will epitomize to the search engines that people love your site and it will be placed at higher search engine ranking.
Increase in speed increases conversion rate: The loading speed of the website is important for digital marketing as it has significant impact on the conversion rate. Conversion rate is the number of users to the site versus how many of them take the required activities like clicking contact numbers, purchasing something, submitting a form and more. Bounce rate is the percentage of the users to specific website who has left website after checking only on page site. With slow website, the conversion rate is lower and there will be increase in bounce rate and will reduce the number of page views per visit. This will damage the business and you will find it tough to achieve business success. With website speed optimization, the site’s conversion rate is increased quickly and it will also decrease bounce rate. With higher website speed, the business will boost quickly and earn more conversions.
Speed affects user’s experience: The website load speeding plays a key role in user experience. So it is important to optimize site’s speed frequently. If the site takes too much time to load or open, it will have negative impact on the users mind and affect user experience. The users will leave the site and move to competitor’s site. And if the website is loading faster as compared to the competitor, then it will create positive impact on user’s mind and increase user experience.
Speed impacts social media adverts: A website with fast speed is beneficial for varied paid ads on various social media platforms. If the site is faster, it will help display more ads quickly on various social media platforms. A slow website cannot load paid ads quickly on newsfeed and faster website will give paid adverts more preference on newsfeed.
Speed impacts paid search: Pay per click and the speed of the website are connected. The loading speed of the website has affected paid search performance for many years. The slow loading speed of the website will appear to search engines as poor website and will minimize performance of paid search. Website that loads slow will not easily make up to the top SERPs. Also, PPC adverts will never show up in slow loading website. With faster loading website, the quality of PPC adverts also increase.
Increase site traffic: The speed optimization of the website boosts the site’s traffic. If the users visit the site notice the loading speed is good, they will be impressed and visit again and also recommend the site to their near and dear ones. This will help the website gain more traffic than before and one will earn more profit after getting huge traffic.

Wrap up

Collaborate with a dedicated website development company in India and optimize the website’s speed effectively to grow your business online.

Tags digital marketing, web design, web development

Designing & Development

Advanced Techniques to Optimize Your E-commerce Website for Better Sales

Post author By Mary
Post date July 12, 2023
No Comments on Advanced Techniques to Optimize Your E-commerce Website for Better Sales

In the highly competitive digital marketplace, having a well-optimized e-commerce website is crucial for driving sales and staying ahead of the competition. As a reputable website design company in Delhi, Arihant Webtech recognizes the significance of implementing advanced techniques to optimize e-commerce websites for maximum conversions. In this blog, we will explore a range of strategies and tactics that can help boost the performance of your e-commerce website, resulting in increased sales and business growth. By incorporating these advanced techniques, you can provide an exceptional online shopping experience for your customers while achieving your sales objectives.

1. Streamline the User Experience: The user experience (UX) plays a pivotal role in driving conversions on your e-commerce website. By focusing on streamlining the user journey, you can improve engagement and increase sales. Here are some key techniques to enhance the UX:

a. Responsive Design: Your e-commerce website must be entirely responsive given the prevalence of mobile devices. Your website can easily adjust to various screen sizes thanks to responsive design, giving users a consistent experience across all devices. Because of the accessibility, users are more satisfied, stay longer, and make purchases.

b. Intuitive Navigation: Implement clear and user-friendly navigation menus, making it easy for visitors to find products and information. Consider using mega-menus or dropdown menus to provide organized categories and subcategories. Incorporating a search bar with advanced filtering options can also improve navigation and help users find specific products quickly.

c. Simplified Checkout Process: A complicated checkout process can lead to cart abandonment. Streamline your checkout process by minimizing the number of steps required and offering guest checkout options. Incorporate trust signals, such as security badges and customer reviews, to boost customer confidence during the checkout process.

2. Optimize Website Speed: Website speed is a critical factor in user satisfaction and conversion rates. Slow-loading pages can lead to high bounce rates and lost sales opportunities. To optimize your e-commerce website’s speed:

a. Compress Images: Large image files can significantly slow down page loading times. Compress images without compromising quality using tools like Adobe Photoshop or online image compression tools.

b. Enable Caching: Implement browser caching to store static files, such as images and CSS, in visitors’ browsers. This reduces the time it takes to load subsequent pages, resulting in faster overall website performance.

c. Minify Code: Remove unnecessary characters and spaces from your website’s HTML, CSS, and JavaScript files. Minifying code reduces file sizes and improves loading speed.

d. Content Delivery Network (CDN): Utilize a CDN to distribute your website’s content across multiple servers worldwide. This helps deliver content to users from the nearest server, reducing latency and improving website speed.

3. Implement Advanced Search and Filter Options: An efficient search functionality with advanced filtering options can significantly enhance the user experience and help customers find products quickly. Consider implementing the following:

a. Auto-Suggest and Auto-Correct: Incorporate auto-suggest functionality in your search bar to provide real-time suggestions as users type. Additionally, enable auto-correct to account for spelling errors and offer alternative search suggestions.

b. Faceted Search: Implement faceted search, which allows users to refine their search results by applying filters based on various attributes (e.g., price, size, color). This feature enhances user convenience and helps them find the exact products they are looking for.

c. Voice Search: Integrate voice search capabilities into your website to cater to the growing number of users using voice assistants like Siri, Alexa, or Google Assistant. Voice search provides a hands-free and convenient way for users to find products.

4. Leverage Personalization and Recommendations: Personalization is a powerful tool for increasing sales and customer satisfaction. By tailoring the shopping experience to individual users’ preferences and behaviors, you can drive engagement and boost conversions. Consider the following techniques:

a. Personalized Product Recommendations: Implement algorithms that analyze user browsing and purchase history to offer personalized product recommendations. These recommendations can be displayed on the homepage, product pages, or in personalized email campaigns.

b. Dynamic Pricing: Utilize dynamic pricing strategies to offer personalized discounts and promotions based on user behavior, purchase history, or loyalty status. This strategy can incentivize customers to make immediate purchases and increase average order value.

c. Customized Email Marketing: Send tailored emails based on user preferences, past purchases, and browsing activity to segments of your consumer base. Personalized emails can encourage repeat purchases and client loyalty by including pertinent product recommendations and special deals.

5. Optimize Product Pages: Well-optimized product pages are crucial for converting visitors into customers. Implement the following techniques to enhance product page performance:

a. High-Quality Product Images: Use high-resolution images that showcase your products from different angles. Allow users to zoom in for closer inspection. Include multiple images, including lifestyle and contextual images when applicable.

b. Persuasive Product Descriptions: Craft compelling and detailed product descriptions that highlight key features, benefits, and unique selling points. Incorporate persuasive language and address potential customer concerns or objections.

c. Social Proof: Include customer reviews and ratings on product pages to build trust and credibility. Displaying positive reviews and testimonials can influence purchasing decisions and increase customer confidence.

6. User-generated Content Integration The effectiveness and revenues of your e-commerce website can be considerably impacted by user-generated content (UGC). Customers are drawn into the purchasing process and it offers social proof. Consider the following ways to leverage UGC:

a. Customer Reviews and Ratings: Encourage customers to leave reviews and ratings for the products they have purchased. Display these reviews prominently on product pages to influence potential customers’ decisions.

b. Social Media Integration: Utilize user-generated content or social media feeds from sites like Instagram or Twitter to display actual product usage and client experiences. This promotes a feeling of authenticity and belonging.

A complete strategy that emphasizes improving the user experience, increasing website speed, introducing advanced search and filter options, utilizing personalization, optimizing product pages, and incorporating user-generated content is needed to optimize your e-commerce website for increased sales. You can build a high-performing e-commerce website that not only draws customers but also promotes conversions and accelerates business growth by implementing these cutting-edge tactics. As a top website design company in Delhi, Arihant Webtech is aware of the significance of these strategies and can help you optimize your e-commerce website for increased sales and success in the cutthroat online industry. Adopt these cutting-edge strategies to take your online store’s success to new heights.

Tags E-commerce Website, eCommerce Website Design, web design, Website Design

Designing & Development

An eCommerce Website Design Company in India

Post author By Mary
Post date January 4, 2023
No Comments on An eCommerce Website Design Company in India

Are you looking for a reliable eCommerce website design company to build an online store for your business in India? With the tremendous growth of eCommerce businesses in India in recent years, plenty of web design firms are offering their services. This can make it challenging to narrow down the options and find the right eCommerce website design company that meets your budget and goals.

Do Your Research

Before selecting an eCommerce website design company, it’s essential to research its portfolio, customer reviews, and pricing. It would help if you also asked them about their experience building similar projects before signing a contract. Due diligence will help you find service providers with relevant experience and expertise in building successful online stores.

Set Clear Goals

When talking to potential vendors, be sure to have clear goals outlined, so they understand precisely what you expect from them throughout the project. This should include detailed descriptions of how your website should look and function and any technical requirements or specifications that must be met. Be sure to discuss timelines and milestones for completion during this process so you know what to expect throughout the project.

Choose a Platform Specific Expertise

When sorting through different vendors, look for ones with platform-specific experiences, such as Magento, Shopify, or WooCommerce experts who are familiar with working with specific technologies or software stacks that could benefit your business. Check out third-party review sites like Upwork or Clutch for ranking top web development companies in India.

Get an Understanding of the Cost.

Ensure you understand all costs involved before signing a contract with an eCommerce website design firm, such as hosting fees and additional plugins or modules required, since these extra expenses can add up quickly and prevent any surprises along the way! Additionally, ask about other payment terms, such as maintenance fees – this will help ensure everything runs smoothly after launch.

Discuss Post-Launch Support

Once your online store is built by a professional eCommerce web designer in India, chances are you will need help maintaining its functionality over time – especially when new features become available or updates occur. You must have access to knowledgeable support staff should problems arise after launch; many web development firms provide post-launch maintenance packages at additional cost to ensure your store continues running without interruption long after it’s published live on the internet!

Tags eCommerce platforms, eCommerce Web Development, eCommerce Website Design, Website Design

Designing & Development

Advantages of Hiring an Indian eCommerce Web Development Company

Post author By Mary
Post date January 3, 2023
No Comments on Advantages of Hiring an Indian eCommerce Web Development Company

men with computer website information and chat bubbles vector illustration

In our ever-changing world, nothing is more commonplace than transacting online. An online business website will differ from a local store conveniently located near you due to its global reach and round-the-clock availability. With an online shop, companies no longer need physical stores in every location. Partnering with the best eCommerce web development firm will give you a significant advantage when targeting the worldwide market through the internet.

eCommerce platforms allow businesses to reach out to those unable to visit a physical store, allowing customers to easily buy their chosen product from the comfort of their homes. This offers business owners the ability to find out what interests their clients and, with this knowledge, be able to convince buyers by providing them with specials on desired items. This allows marketing for the organization to be effortless and get more (and returning) customers.

To create a powerful, intuitive, and versatile online store with all the essential business functions, you should seek out all-encompassing web-based businesses with talented and experienced e-commerce web developers who are well-versed in web-based commerce.

These are some of the benefits of hiring the best eCommerce web development company:

Expertise in domain

For private companies, it is usually challenging to locate and bring in the best e-Commerce specialist with the right skills to create a professional website. Such specialists (E-Commerce Web Development Company) stay on top of the latest advancements in the industry, making it easy to have a great online business presence without breaking your budget.

Ensures the project is delivered on schedule

A highly-reputed e-Commerce web development company will hire specialists who are devoted to completing the task/project within the agreed time frame. They take on each project with dedication and compatibility, hoping to create a lasting relationship with clients by delivering their projects punctually as promised. This guarantees that you’ll have the flexibility to focus on other marketing strategies for your business.

Delivers magnificent results

The best eCommerce web development company designs business-oriented websites that undoubtedly guide visitors to your website. Since these developers are utilized to function in a competitive and dynamic marketplace, they strive to generate extraordinary results regarding your eCommerce store development. If you recruit the top eCommerce web development company to create your site, you can be sure they will produce the highest quality results. You can have faith that the outcome will be user-friendly and t remarkable.

Saves money and time

Outsourcing an e-Commerce web development company can be highly beneficial in the long run. It saves time and money that typically goes into hiring and managing a team to develop a website.

Strategies for selecting the best e-Commerce web development agency:

You should choose an e-Commerce web development company that can handle all aspects of your project. A CMS is the backbone of any e-commerce platform. More specifically, it’s software with a user-friendly interface that enables you to upload and edit website content. For this reason, you should select an experienced developer who abides by industry standards for web development in e-commerce.

An experienced e-commerce web development company will offer copywriting, graphic design, and other services like online marketing and hosting.

Evaluating the end-user’s viewpoint should be a top priority. When selecting an e-commerce web development company, peruse their portfolios and read the reviews they’ve received. Make sure the code is high quality, and the designs meet standards. Consider aspects such as whether the site adheres to modern user experience trends.

Pay close attention to the maintenance process. It’s best to choose a web development company with a maintenance process included.

The primary part of your company is internet marketing. Finding a web development business that provides SEO, SEM, and SMM services is necessary. Such developers are familiar with methods of luring a specific audience to your e-Commerce site and converting them into buyers. Once the project is done, the emphasis shifts to the website.

When selecting an e-commerce web development company, ensure they are experienced in helping you achieve your objectives. Pick developers who take a vested interest in your project by voicing their opinions and bringing their innovative ideas to the table, as this will help ensure your business’s success in such highly competitive markets.

Final Note

An e-Commerce web development company will provide you with the necessary tools for content, product catalogs, payments and widgets, installation, indexing, and promotional systems to help you create a good website.

Are you searching for an e-Commerce web development firm that provides outsourcing services for your business?

An experienced e-commerce web development company is an excellent asset for any size business. They will provide powerful and effective solutions for your e-commerce website that can promote your product effectively and lead to success and online sales. If you wish to get the best value, the best option would likely be to hire a web development company from India, as they are much more affordable than many other options. Indian developers are highly skilled in managing all aspects of your online shop and helping you reach customers worldwide.

Tags eCommerce platforms, eCommerce Web Development, Indian eCommerce Web Development, online business, Web Development Company

Designing & Development

Why Do You Need A Modern Website Design?

Post author By R G Singh
Post date March 23, 2022
No Comments on Why Do You Need A Modern Website Design?

Website is the identity card of your online business. It connects you with your target audience. A good website has the capacity to rope in mammoth target audience and help in creating a credible brand image. A modern website is based on wise, transparent, secure and fast. It helps drive more traffic and more sales.

Why Do We Need A Modern Website Design

Having a modern website design will help your site look clean and professional. It will also help you optimize your website, appeal to wider range of customers, and achieve higher levels of engagement and conversions.

If your company is not seeing an increase in customers and you are struggling to meet your goals, you may want to take a look at your most important marketing tool i.e. your website. Website design undergoes many changes regularly and new design trends arrive in the acumen making your website design old and outdated.

So having a modern website design is crucial to marketing success and its importance is often underestimated. Now, as you are aware what do most people including you and I do when looking for a solution or interested in making a purchase? They go to the internet for information and look for the website.

During website planning, we forget many things. Your website is most likely the first experience that potential customers have with your organization It is how they learn about your products and services, how they communicate with you and how they decide whether or not to purchase your offerings. So we have to plan very carefully.

It hardly takes a flash of few seconds for visitors to decide and make judgements about a website. More than 40% of the users will exit the website if it takes more than 3 seconds to load. So it is important not to let your website ruin potential customer’s first impression of your company. What makes the website attractive to you might not be what makes it appealing to a prospective client.

Your potential customers are searching online for solutions to their issues and looking for helpful content. They expect usability, readability and device compatibility and quality. Once landing on your site, prospective customers will decide whether to consider buying from you only in few seconds. And that too if they manage to find your site!

In order to be effective, your website must be-

Well-designed and responsive: Modern websites are responsive, in the sense they can be viewed from any device including smart phone, desk top, lap tops etc. Today, a majority of users use smart phones to surf their websites. So it is important to have a modern website and to optimize the experience people have while viewing and interacting with your site. The professional website design firm designs responsive website with easy to read content, that is simple to navigate and with quick and painless scrolling.
Optimized for search based on keyword research: Keyword research is an important piece of search engine optimization and buyer intelligence. People search the internet using keywords. Thus it is important to have a good keyword research that help one to determine which words, phrases and sentences buyers use to find your company’s solution. With this information, one can optimize the content to get the website seen more often.
Developed around the needs and opinions of customers: The modern website designed by eminent website designers is designed after thorough research on your target audience. It is crucial to learn about what your customer’s care, their preferences and requirements before building a website. Then you can create a website that makes them interested in working with your company.
A source of helpful content for your customers: Content is the king for any successful marketing strategy. Good content attracts qualified buyers to your website. By offering your visitors valuable information you keep them engaged so that they can convert into customers. Your website thus must include blog that you consistently keep updated with new and relevant posts.

The eminent website designers build the modern website on 4 vital pillars:

1. Format– Your website format can make a difference in conversion rate. A designer ensures that proper website format that creates consistency across the page is implemented.
2. Content: Content is the kingdom. A website with unique, original and engaging content will rope in the interest of mammoth target audience to your offerings and convert them to customers.
3. Safe: Designers ensure that your site have SSL security if it is an eCommerce one that is accepting payments via site, asking login details and bank information. They use robust security certificates and secure your site with HTTPS.
4. Fast: Designers make sure all the pages on your site load fast. These days people do not like to wait long for the site to load. Read – Why page speed matters.

Modern website design, that look professional tend to encourage trust. A good website design improves trust via brand consistency. Your website is one of the robust tools of your online business and thus it is important it makes a good first impression.

Website design is important for it impacts how your target audience perceives your brand. A good and modern website design helps you keep your leads on your website page.