Videos speak volume in itself. This makes video marketing one of the newest additions in the promotion strategies. Videos are undoubtedly worth considering for promotion. Consumers today do not want to spend time on reading stuff but would love to watch videos and get information about the product. In fact the viewers will get good information when they watch the videos about the product instead of reading the content.
Video marketing is one of the most versatile and profitable digital marketing tools. And here are some of the reasons why Google loves product videos. Have you ever noticed that when you make a search on Google search engine, video thumbnails often appear?
Videos are a great medium to convey the information and for storytelling and with our brain trained to get attracted to moving images, users watch videos at an alarming rate. Google acknowledge this fact, which is why it consistently ranks this kind of visual content in its search results.
As per research, having video enhances the chances of the website appearing on the first page of Google search rankings to a great extent. This showcases the importance of video marketing.
A well-thought-out video addresses your intention and by incorporating it to the website, marketers can make sure that prospects spend more time on the desired page. Google loves engagement and sees this when ranking your site. So with video being the most dynamic kind of content, users stay on your website for an extended period of time that translates into lower bounce rates resulting in higher page rankings.
Are you still skeptical about video marketing? Then here are some of the facts that will change your mind
- You are likely to earn more backlinks:
Blog posts that include video content entice three times more inbound links than posts without video. In the cut-throat competition of internet, ensuring that your website is on the first page of Google is the important to be successful in the business. For this it is important to build up authority, getting quality link. The more people share your links, the more credible they are going to come off Google. And the more credible and authoritative you seem, the better position they will be placed in the search engine ranking pages of Google. With Google algorithms updates, SEO experts have realized that they no longer need to build many links to rank their site. They need to create quality content which will lead to organic links over time. - Stickiness factor:
When ranking your website on search engines, Google considers the stickiness factor of it. This factor is used to define the amount of time users spend on a particular webpage. The major search engine ranks site on the basis of exposure, so having a poor content will hurt you organic stand. Video will keep your visitors on the page for longer stretches and make sure they do not wander. - Keywords:
Video transcript is filled with keywords. This goes to show the power of uploading the transcript along with a video. Google will index the transcript, highlight the keywords and promote those links in your favour. Google will thus view your website naturally and elevate the site’s ranking. - Ability to harness YouTube:
By harnessing video you allow yourself to tap into the largest platform and make yourself visible to video searchers. If the video is promising the chances visitors visiting your site will increase thus enhancing your SEO. - Easy to share:
Video is one of the most convenient medium for sharing on social media. The ‘like’ and ‘comment’ buttons encourage engagement with video, resulting in links building to your site.
