Category: Google SEO

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Google SEO SEO (Search Engine Optimization)

14 local SEO tips for 2022

Are you a local business owner? If so, consider local SEO from the best SEO firm in India! SEO is a crucial element for the successful running of your business. The professional SEO experts will implement the right SEO strategies to help you have the desired results.

The SEO experts combine and implement both local SEO and overall SEO perfectly and ensure your website get displayed on SERPs and allure more target customers than your competitors.

However, you should be aware of how to put the most efficient techniques into practise before concentrating on local SEO. According to research, a good strategy is lacking in about 70% of small businesses. The pros can put the proper plans into action, though, if you use SEO services.

Local SEO tips to be followed in the year 2022:

Create a Google My Business (GMB) listing for your company: If you want your business website to rank in local searches, you must think of SEO outsourcing in India. SEO experts create robust SEO strategies that drive maximum traffic to your Google posts pages, and Google understands that you offer precious content and updates. The SEO experts create a Google My Business listing. Listing your business on GMB is like getting listed in the yellow pages. Regarding the local SEO, GMB listings are the top most influencing and crucial ranking factor. When you add subcategories to your GMB listing, your business consistently will rank higher on Google maps. The major search engine giant gives more value to companies with a broad social media presence.

According to a study, when it comes to local SEO, GMB listings are the most important influencing factor. You must complete it since it is a necessary ranking factor.

Include Your Company in other well-known online directories: The professional SEO experts in India will list your business in the renowned online directories. Here are some of the main online directories where SEO experts list your business:

  • About Us
  • Best of the web
  • Hot Frog
  • Bing places
  • Angie’s list
  • Four Square
  • Yelp

The SEO experts, after listing your business in national and international directories, also check if there are any other online business directories related to your business location. Listing on these online directories will send more local SEO signals to Google.

Add accurate NAP data to your listing: The SEO experts ensure that a real name and place are added when creating business listings. Also, they ensure that the information about character and location is correct and consistent. Google trusts all your listings easily if they have the correct information. Whenever there is any discrepancy, Google cannot implement any method to know the accurate information. An incorrect phone number of your business on a listing is a red flag, and Google may stop showing your GMB listing as they cannot understand if your business is legal.
Add target keywords: One of the main aspects of local SEO is targeting local keywords. SEO experts research long-tail local keywords for your business even though they are self-explanatory.


Use local keywords to optimize your website: The professional SEO experts of the leading website design company in India will optimize your website by adding the list of local keywords that help you rank in SERPs in the content. This is one of the age-old SEO tricks that will work well for your website in 2022. SEO experts implement a few primary onsite local SEO strategies. They ensure that your website homepage and service page consist of local keywords you want to rank for in – headings, title tags, meta description, body and footer.

Draft local content: When working on your local SEO, local content cannot be ignored. SEO professionals prioritize non-local content in their content marketing campaigns. It helps business entities reach a wider target audience and rope them to your website. To boost your content marketing strategies and generate maximum leads, drafting local content is imperative. SEO experts ensure that relevant keywords are used to relate your local content with your products and services.

Optimize your website for mobile devices: In the digital era most people use smartphones to search the information on the internet. SEO specialists optimize your website for mobile phones. SEO experts create a mobile-friendly website that helps to boost your local SEO performance.

Optimize your website for voice searches: Besides optimizing your website for mobile searches, SEO experts optimize your website for voice searches. Voice searches are new in the local SEO world. As per the research, mobile voice searches are 300% more likely to have local intent than online text searches. SEO experts optimize your website for voice searches to stay ahead of your competitors.

Build internal links: Internal links are vital to the search engine ranking factor that helps in boosting both local and traditional SEO. Backlink building is arduous as the SEO experts need to implement specific tried and tested strategies to get the desired results.


Manage Google reviews: SEO experts consistently manage your Google My business profile to maintain your Google reviews. Positive reviews enhance your brand reputation and domain authority in the eyes of Google. SEO experts cannot do much to stop posting negative reviews besides optimizing customer service as much as required. But, they can always change the negative reviews. If you reply to negative reviews with the assurance of resolving customer issues, Google likes your response.

Work on city pages for nearby markets: City pages are how your business gets found in nearby cities. When you work on improving local SEO for Google maps, you can optimize the local setting where you have an authentic Google My Business listing. So for your business to get found in surrounding markets or cities, city pages come into the picture as it helps your business to get discovered in surrounding metro areas.

Add location Signals: Location signals are data points that SEO experts add to your City pages that help solidify the targeted location area. They are data points that help signal to Google the targeted metro location on your page. 

Use Google posts: Google introduced a new product for GMB- Google posts. Google posts feature to improve your local SEO. The feature helps you to create brief posts for your target audience and prove to Google that you actively manage your listings. SEO experts make the most of this feature by sharing such posts on your business’s social media profiles. Google gives more value to companies that have a broad social media presence. SEO experts drive maximum traffic to your Google posts. Google posts are a way for GMB owners to post information and updates regarding your business directly in their GMB accounts. The new Google posts will display in SERPs with GMB listing. They are perfect way to communicate with your customers and target audience.

Distributed Citation: Google assesses your citation distribution and portfolio. It also checks the authority, consistency and volume online to track rankings in Google local search or Google maps. A citation is a posted version of your business name, phone number, address, and website link. GMB listing uses data as base attention which the major search engine giant uses to evaluate consistency.

Wrap up

More than 90% of the customers surf the internet to get information, and local SEO will become more crucial for your business in 2022. SEO experts use the most beneficial local SEO tips to grow your business in local search results. Professional SEO experts determine what holds your business back in search results and why your competitors are ahead of you and frame the local SEO strategies accordingly.

Categories
Google SEO SEO (Search Engine Optimization)

Things You Should Keep In Your Mind While Selecting Keywords In 2022

For optimum use of SEO marketing strategy it is important to best make use of keywords. Keywords are more than words that connect with your brand.

What are keywords?

Any person does research on the search engines by typing keyword all over the place. This is because the right keywords are the key to SEO optimization. Keywords are the words and phrases that showcase the information of your content. Keywords are the things your target audience is going to be attaching into the search bar. 

The right selection of keywords chosen for the site and for SEO practice will determine where and when your page will show up in the Google search engine ranking pages. When you are searching something online via search engine, Google shows them the best results for their search and these are determined by the keywords of varied sites and how well the sites are optimized for the SERPs.

Importance of keyword research

Keywords are critical to the success of the SEO strategies and for your business. This makes keyword research important for optimizing your website and to make it accessible for majority of your target audience. 

In order to appear on the search engine ranking pages for your target audience, it is important that you include keywords your visitors are searching for in the content and the links. These are some of the top ranking factors for SEO. Keywords and search engine optimization are linked closely with each other that it is important to have a list of keywords that match what your users are searching for. 

A well chosen and stellar keyword list will help to optimize your website and position it among the top SERPs. Selecting keywords that will best benefit your brand and online business is not a cake-walk activity. It is therefore important to do some research and analysis before one built the site to see how keywords are serving your SEO. 

Is keyword research still important in 2022?

Knowing the right keyword is important for the success of your SEO campaign. Traditional SEO used to focus on one or two keywords on the page. Today with online content and advancement in Google algorithms and web crawlers it is important to be more original and specific than that. So, keyword research is essential, and more important than before.

So if you are not using relevant keywords, your target audience have no hope of finding you. Keyword research and tools will help you know what traffic will drive your site.

Know the types of keywords: 

 

  • Short-tail keywords: These are short keywords, with three words or less. They are more generic and used to bring a variety of users to the site.
  • Long-tail keywords: They are longer and more specific than short-tailed keywords. They are used to rope in more target audience looking for specific products to your site.
  • Fresh keywords: They offer explosive search volume for a give word or topic. They do not remain relevant for long so it is important that you monitor its effectiveness and make changes accordingly after the hype surrounding the keyword has vanished.
  • Evergreen keywords: These are relevant all of time. Even after few years you publish an article concentrating on evergreen keyword, it will be authoritative even if the article needs minor update.

 

What makes perfect SEO keyword?

Choosing a perfect keyword can be tough if not impossible. Here are key aspects of perfect SEO keyword. 

  1. High search volume
  2. Relevance
  3. Powerful conversion value
  4. Reasonable 
  5. Specific
  6. Competitive
  7. Audience appeal
  8. Evaluate after publishing to know its effectiveness

 

Keywords are important for SEO practice, it is important to hire a professional SEO firm to optimize your keyword research and see the best SEO results in 2022.

Categories
Google SEO

Google Recommends Placing Video Element For Maximum Exposure

It is rightly said- ‘A picture speaks volumes’. People love to see pictures and videos instead of reading content. This is because videos help them understand the content and information in a better way. It is for this reason the major search engine giant recommends placing video elements for maximum exposure.

 

Make sure the video is the most prominent subject on the page.

 

Google further added that it is imperative to make video the most prominent subject on the page. Therefore, the major search engine giant recommended putting the video at the top of the page. This is Google’s new update and guidance on relatively new SEO video practices.

The major search engine has updated its video best practices search help documentation to create a dedicated page for every video. 

 

Give maximum exposure to your videos by creating a dedicated page for each video

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As per major search engine giant, for giving your videos maximum exposure, it is essential to create a dedicated page for each video, where the video is a more prominent subject on the page. Therefore, it is necessary to place the video on its dedicated page and be placed as the main subject on the page.

 

Google search features like critical moments, live badges and some rich results require video to have its dedicated page. However, one can place the video in other places on the site. It is also acceptable to include the same video on both a dedicated page and its original page alongside information like the product or news article details. But placing the video on a dedicated page gives maximum exposure.

 

Placing a video on the website helps in having maximum exposure

 

There are many reasons for putting a video on the website:

Enhance the rank on the search engine result pages: The acronym content is the king applies to videos. Search engine crawlers may not index the footage in the video; the way data is optimized on video makes the difference. Using keywords in the title of the video, descriptions, and tags helps provide an added SEO boost.

Shows off-brand products, services and companies personally: Video is a great way to humanize your brand and connect with your website visitors. This helps build the trust and relationship between your brand and target audience. In addition, having a video for your offerings is a great way to create emotions within your customer base that motivates them to contact you.

Help to stand out from your competitors: Many business entities are still ignorant about the importance of video. With cutting-edge online video marketing, you can stay ahead of your competitors and carve a unique niche in the understanding.

Provides better website experience and retention rate: A video offers engaging material for static content. It provides a great user experience for your target customers. Videos are a great way to build a lasting relationship with online visitors. Also, videos are remembered easily and for a long time as compared to the content. 

 

Types of videos that have a significant impact on the target consumers

 Introduction to business: Creating a video that showcases the information about your business is the best way of informing your customers about your business and its offerings. Your consumers will get to know why your products are unique and best compared to your competitors.

Products and services: Videos are the best way to advertise your products and services. It helps your consumers to get complete information about your products and services.

Customer testimonials: The experience of the past customers speaks volumes. Good testimonial videos showcasing the views and reviews of the past customers elicit a favourable response than a picture or words. 

Instructional videos: Reading a lengthy instructional manual can be an arduous task. It is better to optimize your company’s web videos to give instructions about product usage and clear all their concerns.

 Now that you have understood the importance of placing video elements on the website, it is essential to take professional help for video marketing support.

Categories
Google SEO

Google loves product videos

Videos speak volume in itself. This makes video marketing one of the newest additions in the promotion strategies. Videos are undoubtedly worth considering for promotion. Consumers today do not want to spend time on reading stuff but would love to watch videos and get information about the product. In fact the viewers will get good information when they watch the videos about the product instead of reading the content.

Video marketing is one of the most versatile and profitable digital marketing tools. And here are some of the reasons why Google loves product videos. Have you ever noticed that when you make a search on Google search engine, video thumbnails often appear?

Videos are a great medium to convey the information and for storytelling and with our brain trained to get attracted to moving images, users watch videos at an alarming rate. Google acknowledge this fact, which is why it consistently ranks this kind of visual content in its search results.

As per research, having video enhances the chances of the website appearing on the first page of Google search rankings to a great extent. This showcases the importance of video marketing.

A well-thought-out video addresses your intention and by incorporating it to the website, marketers can make sure that prospects spend more time on the desired page. Google loves engagement and sees this when ranking your site. So with video being the most dynamic kind of content, users stay on your website for an extended period of time that translates into lower bounce rates resulting in higher page rankings.

Are you still skeptical about video marketing? Then here are some of the facts that will change your mind

  1. You are likely to earn more backlinks:
    Blog posts that include video content entice three times more inbound links than posts without video. In the cut-throat competition of internet, ensuring that your website is on the first page of Google is the important to be successful in the business. For this it is important to build up authority, getting quality link. The more people share your links, the more credible they are going to come off Google. And the more credible and authoritative you seem, the better position they will be placed in the search engine ranking pages of Google. With Google algorithms updates, SEO experts have realized that they no longer need to build many links to rank their site. They need to create quality content which will lead to organic links over time.
  2. Stickiness factor:
    When ranking your website on search engines, Google considers the stickiness factor of it. This factor is used to define the amount of time users spend on a particular webpage. The major search engine ranks site on the basis of exposure, so having a poor content will hurt you organic stand. Video will keep your visitors on the page for longer stretches and make sure they do not wander.
  3. Keywords:
    Video transcript is filled with keywords. This goes to show the power of uploading the transcript along with a video. Google will index the transcript, highlight the keywords and promote those links in your favour. Google will thus view your website naturally and elevate the site’s ranking.
  4. Ability to harness YouTube:
    By harnessing video you allow yourself to tap into the largest platform and make yourself visible to video searchers. If the video is promising the chances visitors visiting your site will increase thus enhancing your SEO.
  5. Easy to share:
    Video is one of the most convenient medium for sharing on social media. The ‘like’ and ‘comment’ buttons encourage engagement with video, resulting in links building to your site.
Categories
Google SEO

Google On-Page Strategies for Elevating your Online Presence

On-page optimization is essentially what one needs to do in order to optimize your website with the use of keyword densities, site maps, internal links structures and many other aspects. Of course there is that lingering debate as to which one is more important on-page or off-page optimization but many SEO experts end up concluding that balance of both results in required results.

On-page optimization or on-page SEO is something that can be done on the pages of your website to maximize the performance of your website in the search engines for the set of targeted keywords that are related to the on-page content.

Off-page SEO or off-page optimization is what can be done off pages of the websites for the maximization of its performance in search engines for the target keywords related to the on-page content and off-page direct links keywords.

So, if you intend to obtain the link popularity and visibility, professional SEO experts put both in your SEO strategy. On-page optimization is always in the front line and is given essential attention and focus for the off-page optimization consequently become successful in terms of SEO strategy.

When it comes to the importance of on-page SEO mechanisms, it should be noted that the major search engine giant Google truly rewards the websites that are in the position of conveying the content of their sites in a simple and crisp manner. Experienced SEO personnel take care of one important thing- it is a must creating a great user experience via these elements.

2016 study conducted by the Imperial Journal of Interdisciplinary Research (IJIR)  revealed that on-page SEO deals with anything you have direct control of, in the code or content of your website that includes text, images, links, images etc. This mechanism is basically anything that you implement or upload to your website. It in fact lays the foundation of all your SEO efforts as this is where you have the most of the control and any updates implemented on your website can either work for you or against you on the search results.

It is therefore important to get the correct on-page before jumping into the off-page SEO. Over 200 factors are used by the Google to determine the relevancy of the page and page importance for deciding what pages will be displayed in its top search results. Many of the factors are in fact in the direct control of the search engine personnel. Keyword research, title tag, robots.txt, optimized URLs, content, HTML headings, images, placement of keywords; sitemap and description Meta tags are some of the factors that are the focus of the on-page SEO strategies.

Part of a good strategy is to create authentic and accurate “Meta tags”, especially in the page title because this is the part that is most important. Good SEO experts keep in the mind and follow all the search engine guidelines and make sure that the title description is under 70 words, description tag has unique and informative content and a concise description is given below 140 characters.

No single On-page element will determine the success or failure of the SEO mechanism. SEO personnel take into account the use of key variables in a search friendly manner for optimizing your website for top SERPs rankings. Remember as per study conducted by Backlinko, the #1 result in the Google gets approximately 32% of all the clicks.

Categories
Google Search Console Google SEO

Google Has Launched the June 2019 Algorithm Update

On Sunday, June 2, 2019, Google previously announced that it will launch an algorithm update on June 3, 2019. It is the June 2019 broad-core algorithm update. Google generally publishes these updates to improve search results.

According to a Google update, that Core update is now available and will be implemented in the various Google data centers in the coming days.

Here is the Google update. At 1:00 p.m., Google wrote: “Tomorrow we will launch a broad central algorithm update, as we do several times a year. It is called the main update of June 2019. Our guidance on these updates remains as we have previously covered. Check this tweet for more information about it:”

The main update of June 2019 is now available and will be implemented in our various data centers in the coming days.

– Google SearchLiaison (@searchliaison) June 3, 2019

What can you do?

Check your Google Analytics and Google Search Console (webmaster tool) performance reports over the next week or so to see if your website was affected at all by this comprehensive update of the core algorithm.

If so, you must do to “fix” it. You can contact your webmaster too. In short, you can say; Google recommends that you improve your website.

If your site is infected by this broad core 2019 update, you can get support from the Arihant Webtech’s Facebook and Twitter profile. Or contact us directly by email or phone numbers.

Categories
Google Search Console Google SEO

About Google Core Updates – Webmaster Central Blog Update

Danny Sullivan, Public Liaison for Search (Google Inc.) posted a blog on webmasters.googleblog.com about Google’s “core updates”.

Focus on Content

Danny Sullivan said:”As explained, the pages that fall after a main update have nothing bad to correct. That said, we understand that those who do not do well after a major update change may still feel they need to do something. We suggest focusing on ensuring that you offer the best possible content. That is what our algorithms seek to reward.“

He asks some questions to website owners.

Content and quality questions
  • Does the content provide original information, reporting, research or analysis?
  • Does the content provide a substantial, complete or comprehensive description of the topic?
  • Does the content provide insightful analysis or interesting information that is beyond obvious?
  • If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
  • Does the headline and/or page title provide a descriptive, helpful summary of the content?
  • Does the headline and/or page title avoid being exaggerating or shocking in nature?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?
Expertise questions
  • Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
  • If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
  • Is this content written by an expert or enthusiast who demonstrably knows the topic well?
  • Is the content free from easily-verified factual errors?
  • Would you feel comfortable trusting this content for issues relating to your money or your life?
Presentation and production questions
  • Is the content free from spelling or stylistic issues?
  • Was the content produced well, or does it appear sloppy or hastily produced?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Does the content have an excessive amount of ads that distract from or interfere with the main content?
  • Does content display well for mobile devices when viewed on them?
Comparative questions
  • Does the content provide substantial value when compared to other pages in search results?
  • Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?

Get to know the quality rater guidelines & E-A-T

He said also: “It is important to understand that search evaluators have no control over how pages are ranked. The evaluator data is not used directly in our classification algorithms. Rather, we use them as a restaurant that could receive comment cards from diners. Comments help us know if our systems seem to be working. If you understand how evaluators learn to evaluate good content, that could help you improve your own content. In turn, you may do better in the search.”

According to Danial, Google test any broad core update before it goes live, including gathering feedback from the aforementioned search quality raters, to see if how we’re weighing signals seems beneficial.

Categories
Google SEO

Top 9 Free Google SEO Tools You Must Try In 2019

To get the best and real results from SEO in 2019, you need to use the best tools. Below is the list of 9 free SEO tools provided by Google.

  1. Google Search Console:
    It provides you key information about your website at a glance and can assess your site’s performance and detect potential issues to troubleshoot negative spammy links. Google Search Console tool will also help you in making sure that your site is Google-friendly. Besides, one can also report spam and request reconsideration in case a site has hit by a Google penalty.
  2. Google Analytics:
    One of the oldest tools, but is arguably one of the most powerful tools available today. Google Analytics gives businesses the power to track every kind of web traffic they can imagine on their business website. Besides, it tells you which keywords visitors are using to reach your web pages. Keep in mind that Google Analytics is free, but need to sign up to use it.
  3. Keyword planner Powered By Google:
    This is a free tool and provides you an insight into the volume of monthly searches for a specific keyword as well as how much competition there is. Google Keyword planner tool also returns suggested terms you could use in its place or alongside your original keyword.
  4. Google PageSpeed Insights:
    This tool measures not only the performance of your desktop but also the mobile site in terms of speed. Page speed has become very important for businesses who want to hold on to their visitors. This Tool includes a PageSpeed Insights browser extension for Firefox and Chrome and an in-browser version that provides even further detail.
  5. Ad Preview Tools:
    To see your ad appears in search results, you can use this Google Preview Tool than to do a search on Google. Besides, it can be used to check if your ad extension is viewing with an ad for a precise keyword. If any of your extensions are not showing, the tool will tell you the reasons behind this. Bing also provides this tool and is accessible through the ad platform under the “Tools” section.
  6. Google Mobile-Friendly Testing:
    You just need to enter the targeted website URL and click the “run test” button. You will know in just a few seconds if the website is mobile-friendly or not. The tool also suggests different ways on how to further optimize that site for mobile devices.
  7. Google Alerts:
    With the help of this amazing tool, you can keep an eye on a topic of your choice with regular updates from Google on the latest index updates. Some of the most common uses include keeping an eye on the latest news and finding non-linking credentials of your brand.
  8. Structured Data Testing:
    With the help of this tool, you can check if your site uses HTML Microdata. Google, Bing and other search engines use microdata to better understand the content of your website which helps increase CTR (Click-Through Rate) to your site. We can also check it in the Bing Webmaster Tool.
  9. Google Trends:
    This tool shows the popular search terms such as historic, geographic and related terms over time. These terms are extremely useful for uncovering seasonal variations in search popularity amongst other things. To see the relative popularity, you have to compare multiple terms.

Search engine optimization (SEO) is a big part of your online business as well as is the largest source of free organic traffic, leads, and sales. The 9 SEO tools we shared here will help you get high rankings in 2019.

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