It is rightly said- ‘A picture speaks volumes’. People love to see pictures and videos instead of reading content. This is because videos help them understand the content and information in a better way. It is for this reason the major search engine giant recommends placing video elements for maximum exposure.
Make sure the video is the most prominent subject on the page.
Google further added that it is imperative to make video the most prominent subject on the page. Therefore, the major search engine giant recommended putting the video at the top of the page. This is Google’s new update and guidance on relatively new SEO video practices.
The major search engine has updated its video best practices search help documentation to create a dedicated page for every video.
Give maximum exposure to your videos by creating a dedicated page for each video
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As per major search engine giant, for giving your videos maximum exposure, it is essential to create a dedicated page for each video, where the video is a more prominent subject on the page. Therefore, it is necessary to place the video on its dedicated page and be placed as the main subject on the page.
Google search features like critical moments, live badges and some rich results require video to have its dedicated page. However, one can place the video in other places on the site. It is also acceptable to include the same video on both a dedicated page and its original page alongside information like the product or news article details. But placing the video on a dedicated page gives maximum exposure.
Placing a video on the website helps in having maximum exposure
There are many reasons for putting a video on the website:
Enhance the rank on the search engine result pages: The acronym content is the king applies to videos. Search engine crawlers may not index the footage in the video; the way data is optimized on video makes the difference. Using keywords in the title of the video, descriptions, and tags helps provide an added SEO boost.
Shows off-brand products, services and companies personally: Video is a great way to humanize your brand and connect with your website visitors. This helps build the trust and relationship between your brand and target audience. In addition, having a video for your offerings is a great way to create emotions within your customer base that motivates them to contact you.
Help to stand out from your competitors: Many business entities are still ignorant about the importance of video. With cutting-edge online video marketing, you can stay ahead of your competitors and carve a unique niche in the understanding.
Provides better website experience and retention rate: A video offers engaging material for static content. It provides a great user experience for your target customers. Videos are a great way to build a lasting relationship with online visitors. Also, videos are remembered easily and for a long time as compared to the content.
Types of videos that have a significant impact on the target consumers
Introduction to business: Creating a video that showcases the information about your business is the best way of informing your customers about your business and its offerings. Your consumers will get to know why your products are unique and best compared to your competitors.
Products and services: Videos are the best way to advertise your products and services. It helps your consumers to get complete information about your products and services.
Customer testimonials: The experience of the past customers speaks volumes. Good testimonial videos showcasing the views and reviews of the past customers elicit a favourable response than a picture or words.
Instructional videos: Reading a lengthy instructional manual can be an arduous task. It is better to optimize your company’s web videos to give instructions about product usage and clear all their concerns.
Now that you have understood the importance of placing video elements on the website, it is essential to take professional help for video marketing support.
