Today most of the business aims to rank in the featured snippets of the major search engines like Google. So what is a featured snippet?
Features snippet is a two-three sentence summary of the text that appears at the top of Google. Featured snippet directly answers a user’s query in the search results. Receiving a featured snippet can result in more traffic for a given page.
They are in a way selected search results that are featured on the top of Google’s organic results below the ads in the box. They aim at answering the user’s question right away. It is believed that they have an average of 35% CTR.
Being featured in the Google snippets is being featured in the most prominent spot of Google.
Types of featured snippets
- Paragraph
- List
- Table
Professional SEO Outsourcing Company in India follows certain cutting-edge strategies to optimize the website for featured snippets
- Think from customers view point: The SEO experts think from the point of view of the customers. The goal is to compile queries the target audience uses to search for information related to the content. They then find results from those queries that contain featured snippets. SEO specialists of dedicated SEO firm in India also check People Also Ask section to find long-tail keywords that they can target.
- Keyword research tool: The dedicated professionals of renowned SEO services Delhi get creative and come up with queries. The majority of the queries that lead to featured snippets are long-tail keywords without question words in them. The experts use SEO keyword research tools to plug in the topic related to content and pull the keywords that serve as queries to check for featured snippets.
- Content: SEO experts ensure in-depth content that adds value by addressing what people are looking for. People click on the content if it is reliable and help them answer their question. Google recognizes that and may reward you with a featured snippet.
- Visual: An expert organic search specialist add high-quality images and video to the content to help the website rank for a features snippet. Images and videos rope in the attention of the viewers instantly and are engaging for the reader and Google gets that.
- On-page SEO: On-Page SEO is the main step for feature snippets. The SEO experts make sure the best answer is conveyed to the users with optimized content.
- How-to queries: SEO experts ensure the How-To queries are added in the website and convey a message to the target customers that the content will answer questions and solve their problems.
- Address similar questions: Once the page gets featured in the Google Snippets, it is likely to get featured for lots of similar queries. SEO experts address similar queries in the content and make sure the article is structured to answer related questions.
Wrap up
Considering the pages with featured snippets are ruling the search queries, it is imperative that one starts benefiting from them. Earning a featured snippet is a zero position rank and is the highest ranking without ads. Collaborate with a professional SEO firm in Delhi and earn a featured snippet to rule the web.
