When you plan a website design, you also consider the logo of your website. Logo is the sign of your website or business. If you think that logo designing is a simple task, you need to think again.
There is much more in creating a great company logo than drawing a circle, type in your company name and you’re done.
A faultlessly made logo design can convert your target audience into loyal customers. In simple words, perfect logo design can serve several different purposes for businesses and organizations.
What Can You Do For Logo Design
In this post, we have listed 5 killer tips that can help you to bring creativity in logo designs.
- Be Obvious With Color:
This is one of the most recognizable elements of a visual identity. It is very important for you to know who your competitors are. It will help you to gauge what colors and typefaces are being used currently. - Pick A Suitable Icon Or Image:
Choose an image that reflects your company brand. Don’t go for an icon with an abstract or complicated connection to your brand. For example- if you run an ice cream business, then don’t pick a pizza slice. - Designed With Longevity:
Design a logo for the long-term as well as future use in mind. Ensure your logo is developed as a vector file for scalability and is readable even at a very small size. Also, make sure that the logo can scale to different sizes without losing its quality. - Social Media & Web-Friendly:
The time has gone when logos are designed with lots of text. These days logos need to be both social media and web-friendly. The best logos are, simple, clean, yet powerful and noticeable even on a small scale. - Should Be Memorable:
There are lots of components of a logo, but by far the most important thing one is making it impressive. This is what that classifies you as a business.
If you want a logo that has your company’s name as the main feature, then you need to go for the logotype. Some of the popular examples of logotype are the logos of IBM, Coca-Cola, Colgate, Adidas, and RayBan.
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