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Creating Website Design and Development Plan for a Project

planning a website

A Website is the best way to sell your product and services online. It serves as your official presence online, let your customers find you and attract more businesses.  Nowadays, every single user turns to Google to find the best results. Almost 90 percent of the users look for reviews before buying a product. This shows how crucial an online presence is for marketing of your business.

Whether it’s a website, social media or review, an online presence can be the X factor in the success of your business. An engaging and effective business website can attract more customers and expand your business.

Majority of the businesses does not own a website.  There are various reasons behind that. As some business owners think that a website is not important for them. Some think that their customers are not online. Even if you have potential consumers, they will try to find you online.

If your business is not online, they will go to your competitors. This is not exactly what you want. Not having a business website implies that you are no longer in business.

Step-by-step guide to creating website design and development plan for a project:

  1. Decide your Domain Name
  2. Choose Reliable Web Host
  3. Choose Your Content Management Software
  4. Responsive Web Design
  5. Eye Catching Design
  6. Build Your Pages
  7. An Attractive Logo
  8. A Descriptive Tagline
  9. Attention grabbing Call To Actions
  10. Phone Number
  11. Hassle Free Navigation
  12. Attractive images
  13. Quality Content
  14. Contact Form
  15. Business Map
  16. Newsletter Signup
  17. Social Media Buttons
  18. Blog Page
  19. FAQs Page
  20. Setup your Payment system
  21. Advantages of SSL Certificate
  22. Test & Publish your website
  23. Market Your Website with SEO & Social Media
  24. Why SEO is must for your website
  25. Maintain your site
  26. What you need to avoid while creating a website for your business
  27. What should be your priorities for 2024 and beyond
  28. Conclusion

Earlier, in 2015, Redshift and Go daddy conducted a survey on small business owners. It was found that

But the fact is that, no business is too small to own a website. Every business deserves to have a clean, beautiful, easy to maintain professionally built, mobile friendly website.

Developing a small business website is quite easy and cost effective.

Benefits of a business website:

While planning to design an effective business website, you first need to understand what PLAN means actually!

Prepare –

Landscape –

Aesthetics –

Navigation –

How Can We Plan

Let’s find out how small business owners can plan an effective and engaging website

Define the purpose of your website

Before going to purchase domain name and web hosting for your business website, you need to define your purpose quickly and clearly. Whether you are simple website with less information or a complex e-commerce website, it is very important to state what your company does. Keep these things in mind:

Decide your Domain Name

Next step is to choose a domain name for your business. A Domain name is something which appears in the URL of your website. It’s an important feature of your website. A domain name has major impact your website performance. So, it should be chosen carefully. Let’s find out how to choose a relevant domain name for your business.

Choose Reliable Web Host

Just like Domain name, a website does not function without a host. You need to choose a reliable web host for a good user experience. For that, you need to spend a little bit more. Cheap hosts can save your money but results in increase bounce rates and poor performance.

Disadvantages of a cheap web host

Advantages of a Reliable Web Host

Choose Your Content Management Software

After hosting, you need to choose content management software for your website. Content Management software helps you to edit, modify, publish and delete content on your website.

It reduces your efforts to maintain your website and makes it SEO friendly.You need to identify what features, technology, and support you want in your website.

You have to analyze cost as well. Most popular content management softwares are WordPress, Joomla, Drupal, Saas etc

Responsive Web Design

If your website adapts to any screen size of the visitors device, then you will have a great advantage over your competitors. As, most of the users don’t want to resize on their own and leaves that website. It becomes very important to create a mobile responsive website Design.

Benefits of a Mobile Responsive Website Design

Eye Catching Design

You need to create an eye catching design for your business website. No matter how well the content is, if your visuals are not appealing, you might lose business to your competitors. Choose attractive website template for your website. While creating an attractive website design you need to take care of these things:

Build Your Pages

Next think is to build your pages. An excellent website is not just about how well your homepage is. You are supposed to create various pages which justify different aspects of your goals. Let’s find out how your webpages be look like.

A Logo does great wonders to your business and website. Many People think that only genuine businesses have logos. An attractive logo is must for a small website today as

A Descriptive Tagline

A Tagline describes what your business does and hence it should be taken care of. Genuine potential buyers identify whether the website is ideal for them or not. You need to

Attention grabbing Call To Actions

Calls to actions are the most important part of your website. They provide a finishing touch to your website content. They enable customers to take action on your site to meet the goals of your business website. So it becomes necessary to create attention grabbing CTAs for your website.

CTAs can be of various types

Benefits of Call to Actions

Phone Number

Displaying a phone number on your website shows that you are a reputed company. Some businesses are investing money in wrong places. Spending money on improving communication can yield more customers.  A phone number with click to call option is great for your business. We also recommend live chat option if you can. A live chat option can

Navigation plays an important role in rich user experience. No user wants to visit a website which is confusing and difficult to navigate. Navigation bar should be placed properly on your website so that a user can find desired product or service.

Pros of website with proper navigation

Cons of website with improper navigation

Breadcrumb navigation

Breadcrumbs are similar to directions which we follow while driving. Breadcrumbs guide users where they are in your website. Breadcrumb is not a prior way to navigate a site but it is quite convenient and user friendly. It improves your SEO performance. It would be great if you include breadcrumbs in your website.

Attractive images

“What is seen is sold”, that’s true in the case of online world.  An image can speak thousands of words. An attractive image can convey your brand message more than text& keeps users engaged.

Websites with High Quality images

So, it is very important for you to invest your time in collecting images that relates your product & services for an effective business website.

Quality Content

While most of the businesses focus more on visuals than content. That makes their website look attractive but hampers their SEO rankings. Content plays an important role in your website performance. It can’t be neglected. It is the great way to convince your visitors in buying your product.

A Unique, compelling content can

Brand Storytelling

As a new business, your background information is very essential to build the trust among your customers. Brand Storytelling is the great opportunity to share your story that led you to start this business and showcase your brand values. You need to add an about us page for users who wish to learn more about your company.It is the most visited page of your website.

Some tips to develop an effective about us page

Reviews & Testimonials

If you are a new business, adding reviews &testimonials can be more powerful in drawing more visitors to your website. Genuine reviews & testimonials with their contact information can build trust among your customers. That is why websites like Amazon, Yelp, Flipkart are very popular.

Benefits of having positive reviews & Testimonials

Important Business Information

As a new business, you can’t afford to lose your potential buyers by making it difficult to get in contact with them. A Contact page is beginning of your relationship with your customers. Most business doesn’t pay much attention to this, but it can draw more customers to your site.Adding your business address, hours, working contact form and your business map can make your contact page sales driven.

Contact Form

A contact form is an important element of a page where your purpose of generating leads can be fulfilled. It’s a kind of conversion tool for your website. It can be used to gather information, feedback & asking questions.

An Effective contact form ensures

Captcha /Anti-spam feature

You can use Captcha/Anti-spam features for additional security. As it

But sometimes Captcha frustrates users, so you can opt for anti-spam features.

Business Map

Adding map to your business will

Business Address & Business Hours

You need to describe your business Address & Business hours accurately. For building trust in your brand and better user experience, it is very vital to guide your customers properly.

Newsletter Signup

Newsletter signup is a great way of building healthy relationships with your clients and customers. It can be used with email marketing also.

Some tips for creating newsletters

Benefits of using newsletters

Social Media Buttons

Social Media buttons helps your visitors to find you on social media channels. It is a great way to interact with your target audience. You can convey your messages through posts that you want to pass to your customers. Before that create your business profile on various social media channels such Facebook, LinkedIn, Twitter etc. Then with the help of Social media buttons, encourage them to connect with you on your social media channels. It ensures

Blog Page

Blogging is an important part of growing your business. It is the best way to build trust and relationship with your clients. You can update your clients about your product and services through blogs. An ideal blog has

Hosting blog on your business website will

FAQs Page

As every client and customer have their own questions about your product and services. FAQ s (Frequently Asked Questions) page helps visitors to find answers to all their queries. An FAQ page

Setup your Payment system

This step mainly applies to ecommerce websites or large websites which involve any transaction of money.You need to add a secure payment gateway to your website. You can opt for some third party payment processors or e-commerce software. There are many webhost which comes with in house ecommerce shopping cart integration.Also you need to have a SSL certified connection for secure transactions.

It follows https protocol and establishes a secure connection. SSL certificates plays very important role in your website performance. Google is rewarding websites which are SSL certified. It might cost you a little but results in more leads. It would be great if you add SSL certificate to your website.

Advantages of SSL Certificate

Test & Publish your website

Before making your website live you need to check following steps

Market Your Website with SEO & Social Media

After the completion of your website you need to appear on the first page of Google. This is because 90 percent of the clients purchase from the results on first page. SEO (Search Engine Optimization) is the best thing to get things started. You need to spend a few amounts to start marketing your website. But you will get more business to your website.

Why SEO is must for your website

Also you can promote your website on Google or on various social media platforms such as Facebook, Twitter, Instagram, Linkedin, Pinterest etc. to reach more customers and increase your brand value.

Maintain your site

Keeping your website up to date with fresh unique content on regular basis will draw more visitors to your website. You need to

What you need to avoid while creating a website for your business

What should be your priorities for 2024 and beyond?

Conclusion:

A business website is not just about selling your products and services online but it is also about providing value to your customers. Hiring a professional web designing agency may cost you more but you will get the desired website that yield better conversions. It helps your business to grow faster and with less effort.

There are various web designing agencies available in the market which does it for you at best affordable prices. So, there is no excuse to shut it down.

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