Internet has become the sought after platform among the business organizations showcasing their products and services to the target audience. It has become the best medium to access mammoth target audience with great ease and in a cost effective manner.
Since early 2010, the algorithms of Google have undergone umpteen numbers of changes, thus becoming smarter. With the wide usage of smart phones, mobile searches have changed the SEO trends considerable more.
So it is very important to understand what SEO methods and techniques one should incorporate so as to dominate the SERPs in 2020.
SEO 2020 Trends are:
- Snippets dominate more search clicks. In recent years Google has evolved algorithms for delivering a better search experience for the user through featured snippets.They appear above the number #1 organic result, commonly referred as “Position 0”. For availing benefit of this feature and enabling more clicks to the website, one has to provide clear answers to most commonly asked questions on the website.
These snippets are evaluated and elevated on the top, depending on their quality, on the basis of evaluation methods of Google.
Research shows that more than 50% of the clicks from Google originate from featured snippets, thus proving that they drive more than half of the search engine clicks.
- Secure website. Safety of the user is another trend that has nothing much to do about the SEO but is very important for the website user experience. It is as simple as this.If the user is not feeling safe visiting the web page then they are likely to leave it quickly. Also if the user views “Not Secure” warning appearing, then they might not proceed to the page and this will result in high bounce rates, which could affect the position of the page in the organic search listings.
So it is imperative to enable HTTPs protocol to the site. This protocol gives the user a secure connection, which is both authenticated and encrypted. It prevents the intruders from tampering with the communication your website and the browser of the user.
Google ensures that the users have secure browsing experience, so those who implement HTTP may experience minor SEO boost.
- Sites to optimize for voice search. With the advent of innovative smart phones, searches using voice have increased. Earlier people used to search by inserting words in the search engine boxes on their lap tops and on their desktop computers, and this mode of searching led to the birth of keywords.With the growing use of mobile devices, voice searches are becoming a popular trend among the internet users. Such searches are not only done on phones but they can also be performed on home assistants like Amazon Echo, Voice pad etc.
Read aslo: Apple & Google Stopped Reviewing Audio Recordings of Voice Assistants
Understanding to optimize the website for voice search will help to rope in mammoth organic traffic. Thus knowing and implementing conversational searches into the SEO strategy will help your website to stand out in the current search engines.
- Ranking will depend on Mobile UX. A website that does not have mobile version will eventually lose many users in the coming year. Many people all across the globe use smart phones and majority of them use smart phone for carrying out their search in the search engine.Thus mobile web pages are the growing trend that will be more popular in 2020. It is not enough that the site has mobile website interface, but what is important that the interface has easy to read, arrest the attention of the people and have ability to answer the questions or keep them entertained.
As per research 4 out of 5 users conduct the local searches on search engine using their smart phones, so it is important to have a mobile version for the website to access the wide coverage of target audience interested in your product and services.
Optimizing the web pages in sync to the mobile devices will keep you ahead in the race and the higher you are in Google mobile page index, the more prominent your page will be.
- Optimize videos for search users. Just as voice searches are becoming more popular, videos are also gaining increasing importance day by day. As per studies 6 out of 10 people prefer to watch online videos instead of television.Younger generation love to get information via online videos for their education purpose or for entertainment and so implementing online video should be on the list of most business organizations. A good quality video, which is interesting and dynamic allure the attention of the viewers instantly.
For reaching more users via videos, one has to optimize videos for search users and this can be done using appropriate keywords in description and headline of the video so that the video reaches mammoth target audience, who are interested in the subject.
- High quality content is more important. Content is the king – This acronym will continue even in this year. High quality and unique content is very important element of effective SEO techniques.Relevant content which is helpful and timely is what every user expects on one hand and on the other this is what Google tends to reward the site with higher search engine rankings.
Users resort to search engine with the motive to find answers to the questions and your web page should have content in the form of informative articles to deliver those answers in the best possible way.
Given the growing numbers of users, it has become imperative for the business organizations to establish their presence online so that their target audience prefers them over their competitors.
Here comes the role of Search Engine Optimization (SEO) method for the website. Imagine, you are having an attractive, appealing and informative website but, the site is not able to rope in target audience, then the very existence of the website is of utter waste. It is very important to maintain the search relevancy and for that as a business, you have to adapt to the consistent changing environment of SEO.
If your site is search engine friendly, then it will easily be placed among the top place of the search engine listing pages by the search engine crawlers and if your site is placed at the top, it will be able to allure maximum of target audience. Therefore, It is advisable to follow the website promotion ways with latest SEO trends so that a well optimized and search engine friendly site is developed.
